Business Branding Expert Guide | 6 Tips To Recharge Your Brand And Get It Noticed This Summer
Business Branding Expert Guide | Think branding is only for large international corporations? Think again! No matter how innovative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. Marketing isn’t just about pasting a sales message on a postcard and mailing it out to potential clients; it is about branding your small business so that potential clients have an idea of what to expect when doing business with you, understand what sets you apart from competitors and can identify your business out of a crowd of others in your particular niche.
An effective brand strategy gives you a major edge in increasingly saturated markets. But what exactly does “branding” mean? How does it affect a small business like yours? A brand is the sum total of the experiences your existing and potential clients have with your company. A strong brand effectively conveys what your business does, how it does it, and at the same time, establishes trust and credibility. Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your industry, and helps attract repeat business and referrals.
Know Who You Are! | Business Branding Expert Guide
Are you the innovative genius in your niche? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be everything to everyone. While it may be tempting to offer clients a wide menu of products and services, it’s essential you keep your brand focused. Specializing in one thing enables you to stand out in the market. Being an expert in what you do, and doing it better than anyone else is what helps your potential clients see you as the #1 source.
Never Stop Improving Your Services | Business Branding Expert Guide
Some business owners stop focusing on building great products and services when they become successful. This can be a grave mistake. Even the most outgoing and charming small business owner is never going to bring clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your product – keep improving it, trying out new approaches, and making sure you always put product first, not the money it brings in.
Be True To Your Brand | Business Branding Expert Guide
Do what you say you’re going to do. It may sound like common sense, but one of the main drivers of brand loyalty is a consistent experience. You’d be amazed how many small businesses ruin relationships with their clients by failing to keep the promises they make. If you say you’re going to have the photographs ready on a set day, be sure they are ready. Nothing leaves a bad taste in a client’s mouth like missed expectations. Be true to your brand. Your clients won’t return to you, or refer you to someone else, if you don’t deliver on your brand promise.
Keep Your Messaging And Visual Identity Professional And Consistent | Business Branding Expert Guide
Keep all your marketing materials consistent by using the same shades of color, same logo, same fonts, same messages, and same images, whether you’re designing stationery, setting up a website, sharing something on social media, or handing out printed leaflets and brochures to build familiarity. Design templates and define brand standards for your marketing materials. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source.
Find Your Voice | Business Branding Expert Guide
A great way to ensure your brand message is delivered consistently across your business is to focus on how you and your employees engage and communicate with your clients – be it in person, over the phone or on social media. Your company’s voice is the language and personality you and your employees will use to deliver your branding message and reach your clients. Remember, established and successful brands speak with a unique voice.
Build A Community | Business Branding Expert Guide
A successful brand is one that is trusted and respected by its clients, and building a strong community both online and offline can help you accomplish this. People can become your brand’s ambassadors – spreading your ideas and brand to their own networks. Spend time building relationships with such people. Branding isn’t a one shot deal; it’s an ongoing juggling act of marketing, research and conversation. If you’re not tapping into the conversations with your followers, fans, and clients, how do you know what their real impression of you is? How will you know how to address it?