Business Branding Guide | The Little Book Of Big Brands: Quick Tips To Get Your Business Noticed
Business Branding Guide | There are more ways to building and destroying your business brand these days than ever. With so many social media networks in play – as well as the traditional ways of getting your clients’ attention – entrepreneurs have to be more tuned in to the image they’re conveying in order to be successful. Branding is one of the most vital elements of a strong business when it comes to securing the goodwill and trust of your target audience.
Branding is how you present your business — your name, style, reputation — to the world through logos, ads, marketing materials, websites, apps, and social media. What steps are you taking to brand your business in a memorable way? Get smart about branding and you’ll quickly be on track to making your brand a household name! We’ve rounded up some of the most effective ways to build your brand on the cheap — because there are more pressing things to spend money and time on, like your services and skills.
Clearly Define Your Brand Promise | Business Branding Guide
Your brand promise is powerful. It’s the statement you make to your clients and target audience that lets them know what to expect every time they do business with you and your company. A brand promise is based in reality, and it’s something you can actually prove. It is more than simply a way to tell the client about a product or service; it shapes the relationship with the client. The way you ‘position’ your business in the industry will influence what clients think about your business in relation to your competitors – for example, are you price lead or quality driven? Whatever your chosen path may be, this should be clearly communicated in your marketing copy, images and materials.
Target Whom You Want To Serve | Business Branding Guide
The most vital work for successful branding takes place before a designer or agency is even hired: research, planning, introspection, and hard decision-making by the client. The worst thing a business owner can do is go to a design agency without having collected crucial pieces of information and expect the designers to fill in the blanks. Your small business can’t do everything; likewise, it probably can’t serve everyone. You have to know who your target audience is in order to offer what they need.
Have A Distinct Voice | Business Branding Guide
An effective way to make sure your unique brand message is delivered consistently across your materials is to focus on how you and your employees interact and communicate with clients – over the phone, in person, and on social media. This voice should be applied to all your communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Differentiate Yourself From The Competition | Business Branding Guide
Knowing what you do best and being able to communicate that to your target audience means knowing what you’re up against. Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What makes you stand out from others in your market? With that in mind, you must be aware of your strengths and your weaknesses. Don’t forget to weave your differentiators into your company’s messaging and marketing.
Develop A Brand Plan | Business Branding Guide
Careful management of a brand on an ongoing basis will make sure the brand stays strong, clear and unaffected by outside influences. Form a plan to keep brand values and make sure any changes are made in line with brand values. A common first instinct is to imitate what a successful brand has already done, which is short-sighted and not to anyone’s benefit. Blindly copying another company’s branding strategy won’t do your business any favors. A company’s marketing plows have to grow from its established identity.
Keep It Simple | Business Branding Guide
It’s possible to overwork brands. Take logo design: a smartly designed logo doesn’t try to convey every element of a company, just give an impression. Following complicated trends and strange layouts will only confuse your potential client. Give them what they need in the easiest way possible and eliminate obstacles that could prevent them being a customer or client. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your site or logo on your social media platforms.