Business Branding Made Simple | Six Small Business Branding Tips For Busy Entrepreneurs On A Limited Budget
Business Branding Made Simple | Branding is incredibly important for any business, big or small. Whether it is a local brick-and-mortar store or a national food chain, everyone wants their business to be recognized and to stand out. So it goes without saying that effective branding is the key secret to success of any new business venture. But how should you go about it? In a vast sea of business identities, it can be a challenging task to build a brand that is recognized by and appeals to the right people, which are your potential clients.
A company’s brand identity is not to be confused with its visual identity. A brand identity is all about the way a business conducts itself, engages its target audience, and the values it represents. There is a common misconception in the marketing industry that branding means “logo.” While the logo is certainly an important element of your brand, the story of your business, how it is run and how it is perceived by its clients is the true branding. Successful branding that gives your existing and potential clients the warm-fuzzies will give any small business marketing campaign an edge and advantage over the competitors. Need a few tips? Here are our top strategies for busy entrepreneurs looking to help people fall in love with their products.
Get Your Name And Logo Right | Business Branding Made Simple
This is absolutely vital to brand recognition and it’s important to get it right the first time, because changing your name and logo can be costly down the road. Your logo and name should be easily recognizable and effectively convey the nature and tone of your business as well as appeal to your target audience. A unique logo will help set you and your company apart from competition, while creating professionalism and branding pride.
Know What Makes You Different | Business Branding Made Simple
The first thing you have to do is define your brand. What is it that makes your service or products unique and who is it you are trying to appeal to? What about your business makes it the one that a potential client should choose? These are the questions that your brand message should answer, so make sure you find a clear, simple, and uncluttered way to communicate these answers through your branding message. As a small business, you probably cannot compete on price. Instead, make sure you can emphasize how you add value, and communicate this to your audience!
Design to Impress | Business Branding Made Simple
Compelling brands are instantly recognizable. They have a style and design that is unique, that appeals to their target audience, and that is relevant to their niche market, which means consistent graphic design should be a part of every one of your marketing materials. Actively building your brand requires consistency. You have to repeatedly send the same messages, use the same visual elements and deliver the same positive outcomes for your clients. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your products or services that enables you to charge more for your brand than what identical, unbranded products command.
Find Your Voice | Business Branding Made Simple
What you say is important, but don’t ignore the way you say it. Your brand’s voice is the language and the overall attitude you and your employees will use to deliver your branding message and reach your clients. Not only does this voice deliver the core of your branding message, but it also creates a unique and memorable image for your business that extends past the message itself and helps you stand out.
Set Up A Website | Business Branding Made Simple
Although this might sound obvious, you’d be surprised how many business owners out there think they can get by without having a professionally designed website. The truth is, in this day and age, you can’t. Think of your website as the central hub of your online presence. A professional website with an established brand image will help elevate your business from the competition and boost your business.
Deliver On Your Promise | Business Branding Made Simple
There is no better way to ruin your brand than by making promises to clients that you don’t plan to or can’t keep. Client’s won’t return to you, let alone refer you to their friends and family, if you don’t deliver on your brand promise. In this age of social media, it is more important than ever for your brand to deliver, and providing consistently great products and customer service is one of the best types of marketing there is!