Business Branding Success Secrets | Quick-Start Guide To Building A Brand That Attracts Die-Hard Followers
Business Branding Success Secrets | So you decided to start a business? Congratulations! You’re not the only one, though — over six million businesses are being launched every year, making it vitally important that your business stands out in the crowd. No matter how innovative the service or the product you’re offering is, you have to make potential clients aware of it before you can turn it into a success.
Creating a strong, widely recognized brand requires quite an investment. Small business owners, especially those just starting out, often need to save their limited budgets for operating costs, and as a result, are hesitant to invest resources in branding. As a small business owner, you might think that branding is just for the big shots like Apple and Nike. However, paying attention to your brand can pay off – no matter how small your business is. But how can a small business build a strong brand on a limited budget? Here are our favorite tips to help you get started.
Essential Elements Of Every Brand | Business Branding Success Secrets
Building a brand is about the sum total of the experiences your clients have with your business. This covers everything from the visual elements of your business to what your business does, how it does it, and at the same time, helps build trust and credibility. Your brand lives in everyday interactions with your potential and existing clients, the images you share, the messages you post on social media, the content of your marketing materials, and in the blog posts on your website.
Stand Out | Business Branding Success Secrets
Standing out means being different. If your brand is going to be strong, you need to be able to determine exactly what it is that makes what you do unique. What differentiates you from others in your industry? Are you the innovative maverick in your niche? Or the experienced, reliable one? Keep in mind that you can’t be both and you can’t be everything to everyone. Review the product or service your business offers, define the space in the market it occupies and research the needs and concerns of your target audience.
A Stellar Name And A Memorable Logo Are Crucial | Business Branding Success Secrets
Who doesn’t recognize the golden arches? When your potential clients hear your name or see your logo, they should be able to instantly identify your business, or the products and services you’re providing. Your logo and name should be easily recognizable and reflect the nature and tone of your business as well as appeal to your ideal clients. Keep in mind, though, that the most effective logos are simple – think of McDonald’s golden arches, Apple’s Macintosh apple, or Target’s, well, target.
Create A Consistent Voice | Business Branding Success Secrets
Actively building your brand requires consistency. You have to repeatedly send the same messages and deliver the same positive outcomes for your clients. When it comes to the sales messages, reuse key phrases that convey your unique selling points, whether they’re used in a brochure, on your website or in social media. Make sure you feature your company slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that enables you to charge more than what identical, unbranded products command.
Keep It Professional | Business Branding Success Secrets
From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed and sales materials should look, feel and sound like they come from the same source. To save time, consider designing templates and defining your brand standards for all the marketing materials, making sure you use the same color scheme, logo placement, look and feel throughout to ensure consistency.
Do As You Say | Business Branding Success Secrets
Although this is common sense, you’d be amazed how many small business owners ruin relationships with their clients by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your product – keep refining it, testing new offerings, and making sure the product always comes first first, not the money it brings in.