Business Branding Tools | 5 Insanely Powerful Brand Building Tips You Should Start Using NOW
Business Branding Tools | If you’re just launching your business, or you’re ready to expand an existing one, it’s time to look at how you are branding it. Any business, whether it’s a local shop, an online store, or an individual offering a service, is a brand, whether you like it or not. The ‘brand’ is what you use to connect with existing and potential clients, convey your ideology and vision and draw in more business. You know branding is vitally important for your company, but do you know where to start? Branding your small business or startup can feel overpowering, so let’s back up and begin with the basics.
Your brand is not just a logo and a name, it’s more about perception; the brand is an invisible asset that exists in the minds of your clients. In a vast sea of businesses both small and large it can be difficult to build your brand so it is noticed by the right people – your potential clients and business partners. There are many things you can do, both online and offline that can help you build your brand while you are growing your business, but like everything else it requires a lot of effort, dedication, and time to do so. Here are five tips to help you get started.
Invest In A Great Logo | Business Branding Tools
A well-designed logo will go a long way. Unless you are able to design one on your own, you’ll have to hire a professional designer. People usually associate brands with the brand’s logo, so as you think about your logo, keep your target audience and services in mind, because you want to end up with a logo than can effectively represent your company. A good logo builds trust and a strong logo will help to pull your brand together. Pick a logo that will stay current and effective in 10, 20, even 30 years. For example, a symbol of a stocky man doing the Gangnam Style dance probably won’t mean much in five years (at least we hope it won’t).
Stand Out | Business Branding Tools
Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What differentiates you from others in your industry? What about your company makes it the one that a potential client should choose? These are the things that your brand should communicate to your potential clients. Find a simple, smooth and uncluttered way to convey these answers through your branding message. Don’t forget to weave your differentiators into your company’s messaging and marketing.
Have A Professional Website | Business Branding Tools
A website is basically a must-have for any business today. Official company websites act as virtual business cards, portals to engage customers and potential business partners, great sales force, and a way to share the latest news and information about the business and the products or services. It’s not just good enough to just have a website, you must portray your brand image. If you’re known as a top notch photographer, the last thing you want is a website designed 10 years ago. Businesses that don’t have website building skills in house can hire professionals that understand design, SEO, and hosting.
Keep It Consistent | Business Branding Tools
If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms and other branded materials. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source. The more consistent all of your branding is, the more people will begin to recognize your brand. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency rather than focused on your message.
Network | Business Branding Tools
Part of an effective brand awareness strategy is finding the right partners. You need other people to make your business work – all the business cards and press packages in the world won’t help to grow your business if no one ever sees them. Go to networking events, send out press packages to other businesses and make sure that you are developing an online presence, which is a crucial factor if you are trying to build relationships and strategic alliances with key influencers in your industry.