Business Branding | How to Select an Accurate Brand Color for Your Business
Business Branding | Color is one of the single most important components of your brand, and understanding its importance and influence on your branding development is the key to making a strong and consistent identity. Chances are you’re going to devote some time and money promoting your business throughout various diverse marketing channels. That is why things like your color scheme and logo are going to be a vital part of all your marketing efforts. Studies have shown that a consumer’s choice to purchase products can range from somewhere between 60 and 80 percent based on the product’s color alone. Also, color has the distinctive ability to make or break the success of a product and if you select the wrong color, from the start, you’re not going to communicate what you want to your client. Knowing how to successfully use colors in branding, will help you send an encouraging message on the market, increase sales, improve your advertising and encourage clients to purchase.
Color Theory | Business Branding
Much has been studied and written about color and its impact on our daily lives. For example, red is the color of fire and blood, so it is linked with energy, war, danger, strength, power, determination as well as passion, desire, and love, where blue is the color of the sky and sea and it is often linked with depth and stability. It signifies trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Color is a method of non-verbal communication. It can affect our emotions, our actions and how we respond to various people, things and ideas. The most essential thing you need to be aware of is the feeling you want to provoke in consumers. Identify the colors that are most closely identified with your company’s mission.
Green | Business Branding
This is a color that has a strong sense of right or wrong, inviting good conclusion. It sees both sides of the balance, weighs them up, and then usually takes the moral stand in making suitable decisions. Green contains the powerful energies of nature, development, and desire to expand or increase. Balance and a sense of order are found in the color green. Modification and transformation is necessary for growth, and so this capability to sustain changes is also a part of the energy of green.
Red | Business Branding
Red is a hot, strong, inspiring color that represents excitement and energy. Being surrounded by too much of the color red can cause us to become annoyed, tense and ultimately angry. Studies show that the color red can create physical effects such as improved libido, enriched metabolism, amplified enthusiasm, higher levels of energy, and increased confidence.
Yellow | Business Branding
Yellow is full of creative and intelligent energy. Bright, pure yellow is an attention grabber, which is the reason taxis are painted this color. When overused, yellow may have a troubling effect; it is known that babies cry more in yellow rooms. Being the lightest hue of the spectrum, the color psychology of yellow is inspiring and enlightening, offering hope, happiness, joyfulness and fun. Pure, bright and sunny yellow is the easiest color to see. Persons who are blind to other colors can usually see yellow.
Blue | Business Branding
It is honest, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates conflict, and likes to do things in its own way. Blue conveys reputation and confidence without being somber or threatening, hence the power outfit of the corporate world and the uniforms of a lot of police officers. Cool blue is observed as dependable, faithful, financially responsible and secure. Strongly associated with the sky and sea, blue is peaceful and universally well-liked. Blue is a manly color; according to studies, it is highly accepted among males. Dark blue is linked with depth, knowledge and strength. Evade using blue when promoting food and catering, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can produce high-impact and exciting designs.
Depending on the colors you choose or what you want to communicate as a brand, color can help you stand out from everybody else. But in order to stand out, you should choose your colors intelligently and understand what they communicate. Limit yourself to two main colors at most. Keeping it simple in terms of color scheme is best to create a memorable brand and to control the sentiments you provoke in consumers.