Business Card Advice | Must-Haves On Your Business Card – How To Stand Out Offline To Market Your Business Online
Business Card Advice | Many people overlook the effect of a professionally designed business card that accurately reflects your brand image, yet this small piece of paper can be the key part of your collateral package. Whether you’re attending a networking event, or meeting a potential client for the first time, a well-designed business card is a necessity.
You want to engage your potential clients, as well as encourage them to find out more about you and what you do. One of the most effective ways to do this is with a well-designed, simple to understand business card. Follow the tips below to create memorable, professional business card that packs a punch!
What are business cards for? | Business Card Advice
Business cards bear your business information so that someone you meet can get in touch with you at a later date. You might also give your business card to people who want to pass on your information to others they think may be interested in your services. It may sound obvious, but the first, and most important thing to consider when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. If you have social media information, include that too. The more contact information on the card, the more credible the business looks.
Make sure it is readable | Business Card Advice
If you’ve got a lot of information to display, you may be tempted to scale down the size of your text. Be careful, because small text can often look readable on a computer screen, but turn into an illegible smudge when printed. There’s no point in squeezing in a lot of information that’s too small for most people to read easily.
Boring is optional | Business Card Advice
It’s a big mistake to assume that everyone who has one of your business cards is going to remember the person who gave it to them days, weeks, or months later. They probably meet bunch of people who give out business cards on a daily basis. You want to make sure your business card is going to stand out and be memorable, especially when exchanging at a networking event. It’s always good to add color, a fun design, or even a catchy phrase to make the card memorable.
Use visual content | Business Card Advice
Anything you can do to make the card interesting, yet still maintain the identity of the business will help make your business card unforgettable. Pictures speak louder than words, and this is true for business cards too. While you need to have written content on one side of the card, think about saving the other for something more visual. How often will people see the back of your business card? Traditional card storage modes assume that side is blank. If you do wish to put information on it, make sure the information is not critical.
Keep to the standard business card size | Business Card Advice
When handing out business cards, you want to make sure that the person you give it to will hold on to it. There are things you can do to a 3.5″ x 2″ card to differentiate yourself, but going with an unusual shape can be tricky. A round card, for instance, is quite memorable, but it certainly won’t fit in standard business-card holder devices.
Paper thickness | Business Card Advice
Think about the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card? Some will say that you want the feel of your card to stand out. That would be a good rule to follow, as long as the surface of the card still allows for people to write on it. Many times, people will make notes on business cards to help them remember the person that gave it to them.
Incorporate your brand | Business Card Advice
A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your business card to be consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better. If you have company colors, use them. Make sure you choose complementary colors – clashing colors can look tacky and unprofessional on a business card.