Business Card Design 101 | Everything You Need To Know About Designing Business Cards That Wow!
Business Card Design 101 | Many business owners don’t even carry around business cards around anymore. This is a huge mistake: Business cards aren’t just for providing potential clients with your contact information; they can also start conversations and spark relationships. Think about how many times you hand out a business card to clients, business partners and other contacts and you’ll realize just how effective they can be for helping your brand be the first one people think about when they need the product or service you’re offering. However, it isn’t only vital to carry your business cards, it is also important to be smart when you design them.
We all know how important first impression are. In today’s world of business, this vital first impression is often provided by your business card. A business card is a lot like a face: it’s the first thing people see when they “meet” your business. It should be designed to create a tangible connection between you and potential clients, and if that initial connection comes across as a negative one, the relationship may not flourish. If you want your business to stand out from the crowd for all the right reasons, check out these simple design tips.
Size And Shape | Business Card Design 101
Standard business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal is more traditional, but a lot of business owners now go with vertical layouts when they want to stand out. Keep in mind, though, that going with an unusual shape can be a double-edged sword. A round card, for example, will definitely stand out even in the largest of piles of business cards, but it won’t fit the standard business card holders. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Colorful Or Plain? | Business Card Design 101
Color can be a powerful tool when used well. It can grab the attention of your potential clients and convey a lot more about your brand than you think, which is why you should think about the image that you want to portray. While color psychology may be complex, it is imperative that you understand that it definitely has a huge effect on the way in which other people will see your business. But, don’t underestimate the power of simplicity either. A plain black and white design can be just as memorable and striking as a colorful card – and can often be seen as more ‘stylish’ as well.
Have Your Business Card Professionally Printed | Business Card Design 101
You can have a thousand business cards professionally printed for under $30. This can be done online in just a few minutes. However, if the card feels flimsy or looks like you printed it yourself on an office printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Ensure Your Text Is Readable | Business Card Design 101
You wouldn’t want your clients to have to strain their eyes to read your contact information such as website address or email. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on a computer screen, but may end up as a fuzzy, smudged-out line when printed. Be sure the font color stands out against the background of the card, as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Include Only Important Contact Information | Business Card Design 101
Working within this tiny canvas you can still get creative with the space: start by considering the most important information you want to include, which will usually be your name, phone number and email address, then work your design around presenting this information in a creative way. You need to think carefully about which contact details to include – you want to achieve a balance between providing enough points of contact, without making your card look too busy. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design.