Business Card Design | The Most Effective Tips for Designing An Awesome Business Card
Business Card Design | A business card is an important part of your successful marketing plan. For its size and cost, it’s probably the most important part. Of course, you can’t expect your business card to tell the whole story about your business. A good business card design must be approached with great care to obtain as well as get the attention of new clients to purchase the item or service you are selling. A good business card should not be taken for granted as an item for announcements, connecting with your clients or a way for you to achieve new connections. Since your card will speak for you long after your meeting is over, think of your business cards as your sales force; they need to reflect your company and your product the way you would.
The key is to create a business card design that’s visually appealing, targeted towards your ideal customer and informative enough.
1. Color | Business Card Design
You need to use color for interest and emphasis. It can be a part of your logo, text or background elements. Use a maximum of 3-4 colors. Incorporate colors from your logo for other background elements and fonts. Colorful business cards can add to your professional image. Too much color can look distracting. Bright colors – when used correctly – can make a business card unique and distinctive. This method is often used by design and creative businesses, with the aim of appearing fresh, exciting and original. Utilize colors in the most important elements of your business card design but do not overdo it. Remember that less is still better.
2. Fonts | Business Card Design
Limit your business card to one or two fonts. Don’t use decorative or unusual fonts for your name and contact info, unless it’s appropriate for your business image. Use readable but not too generic fonts. Don’t use font sizes or text that are too small to read and print clearly. Most people are familiar with traditional fonts on everything from billboards to magazines, to an extend that very few headlines do a good job of catching the required attention. You can make your business cards get noticed by using fonts that slightly stray from the usual. They are still easy to read but different just enough to grab and hold a reader’s attention a little longer.
3. Information | Business Card Design
The main purpose of a business card is to make it easy for potential customers to contact you. Include only the contact information that is essential. Make sure your name, job title and company name or logo are clearly visible. Think carefully about which contact details to incorporate into the design – you need to strike a balance between providing enough points of contact, without making your card look cluttered. Your website, email address and phone number are pretty much essential information.
4. Design | Business Card Design
Your business card should clearly tell your potential customers what you do. While you need to include written content on one side of the card, think about saving the other side for something more visual and creative. The business card design itself must present both your contact information and brand elements on a very small piece of paper. So it is best to keep the design clean and well presented.