Business Card Design Expert Advice | How To Design A Stunning Business Card That Grows Your Business
Business Card Design Expert Advice | Your business card will oftentimes be the very first contact your potential clients and business partners have with your business, and it can be the critical difference between the recipient picking up the phone and scheduling a meeting, or never bothering with you again. Your goal isn’t just a piece of paper that provides potential clients with your contact details; instead, you’ll want to design a business card that lends legitimacy to your business, and makes you stand out from the crowd of competitors.
Although we’re relying on digital means of communication more and more, and we’re working in offices that are pretty much paperless, the humble business card is still the backbone of business communication, so if you haven’t got a card you can give out to potential clients, you’re missing out on a key marketing opportunity. A well-designed business card will provide the recipient with your contact details, sure, but it will also represent your business, communicate the nature of your brand, and elevate your business above the competition long before the potential clients even see your website!
Who, What, Where, Why? | Business Card Design Expert Advice
The most important thing you will need to take care of are the contact details you include in your business card. At the end of the day, the ultimate goal here is to create a marketing tool that provides your potential clients with everything they need to reach you the moment they decide they’re ready to do business with you. However, keep in mind that there’s a thin line between providing your potential clients with all the important information and cluttering the card.
So, what’s most important? You’ll definitely want your name there, as well as your title, email address and phone number, as well as the URL of your website. Space permitting, you can also consider including social media links if you have accounts set up for your business that you regularly use to engage your potential and existing clients.
Ensure Readability | Business Card Design Expert Advice
Don’t be tempted to shrink down the size of the font just to fit as many details as possible on your business card. It’s a good rule of thumb to stick to font sizes above 8pts, especially for important information such as your phone number and email address. Needless to say, you’ll also want to stick with standard fonts that are easy to read – and don’t even think about using that complex calligraphic font that’s impossible to read you stumbled upon on Pinterest. And lastly, you’ll want to make sure there’s enough contrast to make reading as easy as possible – a light gray font on white background, for example, is more likely to make your business card end up in the trash, and not in your potential client’s wallet or business card holder.
Keep Things Simple | Business Card Design Expert Advice
Less is more, especially when it comes to business card design – and we’re not talking just about the amount of information. You’ll also want to limit the number of colors and fonts you use. Having a bunch of contrasting colors on your business card will definitely make it stand out, but it might be for all the wrong reasons, which is why you’ll want to stick to 2-3 colors that work well together, but also match your other branded materials to ensure consistency. Keep in mind that limiting the number of fonts you use is a wise idea as well – the human eye finds it difficult to scan multiple fonts at the same time.
Add Visual Content | Business Card Design Expert Advice
Business card holders assume that the back of a business card is empty, so you’ll want to ensure all your most important details fit neatly on the front. However, that doesn’t mean you should leave the back empty – just think about how many times you have been handed a business card and you flipped it to check the back and realized it’s empty? Consider including something more visual to add that extra punch to your card – whether it’s a picture of your product, the building where your office is, or just your logo. Whatever you do, don’t leave the back empty!
Invest In High-Quality Paper | Business Card Design Expert Advice
We live in a time when pretty much anyone can design their own cards and order them from cheap online printers for under $20. These cards, however, tend to be of an inferior weight, and usually include generic clip art to relate themselves to the business being advertised. If you cut corners and go cheap, what will your card say about the quality of the services or the products you’re providing? No one likes a limp handshake, so why would anyone like a limp business card that gets dented easily? Invest in the best paper stock your budget will allow and you’ll be well on your way to turning a potential into a paying one.
Stick To The Standard Size | Business Card Design Expert Advice
We all get handed countless cards during a week, so it’s no surprise that many business owners try to make their business cards stand out by making them larger than the average card, or use an untraditional shape. However, you’ll need to bear in mind that wallets and business card holders are made to accommodate the average business card that measures only 3.5 x 2 inches. If you don’t stick with the standard size, your potential clients will have difficulties storing the card, and might end up throwing it into the trash can as soon as your meeting is over!