Business Card Design Guidelines | Make The First Impression Count: Design Tips For The Perfect Business Card
Business Card Design Guidelines | In today’s digital age business cards actually matter more than ever. They are a physical reminder of you and your business – and a vital tool for small business growth. Not only is it an effective ad, a networking and lead-generating tool, it is a visual representation of you and your business. Just like the clothes you wear, your business card tells the potential client a lot about you and your company’s brand.
Anybody can create a business card. But very few entrepreneurs create the perfect business card for their unique needs. In order to stand out you have to come up with a design that looks stunning, provides all the necessary information, and helps you stand out from the crowd. Making all that happen on a piece of paper that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done. Create an effective card and you can elevate your business above your competitors before the potential client has even seen your website!
Paper Quality | Business Card Design Guidelines
There are two things you want to keep in mind when choosing the paper stock for your business card — weight and finish. First you need your business card to be sturdy so it doesn’t get chaffed or torn in your wallet or business card holder. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. You’ll also want to consider the finish — will it be uncoated, matte or glossy? Keep in mind that some types of finishes or coats won’t allow writing any additional information — such as glossy and certain matte finishes.
Branding Elements | Business Card Design Guidelines
It is crucial that your business card is consistent with your other branded materials. Design your business card using the same colors, fonts and personality you use when decorating your office, setting up your website and creating brochures. All of your marketing materials should match and work together to convey what you stand for – whether that’s innovation, style, beauty or cost-efficiency. This helps to reinforce your brands, helping new acquaintances remember you and your business better.
Card Size | Business Card Design Guidelines
There are things you can do to a 3.5″ x 2″ card to differentiate yourself, like rounded corners for example, but going with an unusual shape can be tricky. A round card is quite memorable, but it definitely won’t fit in standard business-card holder devices. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. So it’s best to come up with a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.
Color Choices | Business Card Design Guidelines
Adding a splash of color to your business card can certainly get you noticed but remember not to overdo it. Too much color will detract from your message, or even confuse your potential clients. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons. Clashing colors can also look tacky and too cluttered on a business card. If in doubt, use an online color matching tool.
Readability | Business Card Design Guidelines
This is a pretty vital (and sometimes ignored) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. Make sure the size of your font is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look great on a computer screen, but may be printed as a fuzzy, smudged-out line. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Functionality | Business Card Design Guidelines
Some of the most memorable designs incorporate function as well as form. You should consider including a QR code. They provide a neat way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to create a link between your printed and online content – by scanning the code, people can automatically be sent to your website.