Business Card Design Hacks | Make A BIG Impression With These Five EASY Business Card Tricks
Business Card Design Hacks | Within the first few seconds, your potential client is building up a lasting opinion about you. While it may sound harsh, it’s a fact that people often do judge a book by its cover, and you only get one shot to make a favorable first impression. In the world of business, that crucial first impression is often made by your business card, yet you’d be surprised how many business owners choose not to invest in a high quality business card design.
Business cards provide people you meet with your contact information so that they can get in touch with you at a later date. In today’s digital age of networking and communication, you might believe the paper business card is a lingering relic of a long-gone era. While it’s definitely true that we don’t use them the same way we used to, they still act as ambassadors for you and your business, and they’re a representation of your professional identity. To put your best business card forward, consider following these essential design tips.
Be Deliberate With The Information You Include | Business Card Design Hacks
The main goal of a business card is to make it easy for potential clients to get in touch with you, so make sure you include only the details that are absolutely necessary – for instance, email, phone, cell, website, address, name and job title definitely should be there. Think carefully about which contact details to include – you want to achieve a balance between giving enough points of contact, without making your card look cluttered. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be a lot cleaner and easier to read.
Make It Readable | Business Card Design Hacks
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Keep in mind, though, that small text can often look readable on your screen, but turn into an illegible smudge when actually printed. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex font that’s impossible to read without squinting. Don’t use decorative or unusual fonts for your name and contact details, unless it’s right for your business image. Instead, use easy-to-read but not too generic fonts (such as Courier).
Use Standard Business Card Size | Business Card Design Hacks
When handing out business cards, you want to make sure that the person you give it to will hold on to it. Even though it is important to keep your card unique, you still want to be sure the card fits a standard business card size. The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this particular size. If you business card doesn’t fit, it may get tossed in the trash — making you lose out on potential business. So it’s best to come up with a design that stands out while fitting within those dimensions so that you’re newly made contacts can store and access your information easily.
Keep The Design Simple | Business Card Design Hacks
The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be accomplished by using negative space on the card. Negative space will enable your eyes to rest and keep your attention focused on what’s most important. Remember, your goal isn’t to create a work of art. It’s to design a business card that clearly communicates what you do and how to reach you.
Invest In The Right Paper | Business Card Design Hacks
You will want your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t leave a great impression; neither will a flimsy business card. Thicker cards tend to feel more expensive – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Having a strong, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful — someone that is enjoyable to do business with. So before you begin your quest for the perfect business card design, keep these five tips in mind: information, brand, size, paper and design.