Business Card Design Hints | An Effective “Leave-Behind” Piece Increases Brand Awareness! Does Your Business Card Pass the Trash Test?
Business Card Design Hints | Business industry is a tough game. It’s a competitive world with many opponents. You go to a networking event and exchange business cards, but what do you do with them when you get back to your office? The cold hard truth is that majority of business cards handed out will end up tossed in the trash within less than one week. So how do you make sure your card makes the cut?
You can view a business card as a tiny first impression of your business and a powerful marketing tool. A business card builds a physical connection and bond between you or your business and your potential clients. So, stop wasting your time handing out business cards that no one will keep! Some cards out there are incredibly creative and look like modern art. But, if you’re short on time or don’t have a big budget, there’s a much more affordable way to make sure your business card stays in a person’s pocket — and out of the trash.
Paper Quality Is Vital | Business Card Design Hints
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. The prevalence of do-it-yourself online business card printing businesses is an interesting and somewhat problematic phenomenon. With limited exceptions, it’s incredibly easy to spot a cheap card. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Size Can Make Or Break Your Design | Business Card Design Hints
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to fit this size. While it is critical to keep your card unique, you do want to make sure the card fits a standard business card holder. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential clients. So it’s best to come up with a design that stands out for all the right reasons, while fitting within those dimensions so that you’re newly made contacts can carry and access your information easily.
Less Is More | Business Card Design Hints
It may sound obvious, but the first (and most important!) thing to think about when designing your business card is the information you want to include. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look too busy. Include only the contact information that is absolutely necessary. For example, email address, phone number, cell, website, address, and of course, your name and job title. You don’t have to cram a long list of services or every single mailing address on your card just because your business has multiple locations.
Use Both Sides Of Your Card | Business Card Design Hints
When creating a business card, you want to make sure you’re using all the available space to its fullest potential; this includes the back side. Many people will keep the back of the card blank, but that is an incredible waste of space. If all of the above information fits neatly on one side (without looking cluttered and without the font being too small) use the other side to include important information or maybe a valuable offer. This is where you can make your card stand out from the rest.
Make It Readable | Business Card Design Hints
Make sure that all the information on your card is printed in a large enough font to be easily read. If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Be careful, though. Small text can often look readable on your screen, but turn into an illegible smudge when printed on an actual card. After your logo, your name should be the largest piece of information on your card. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Use Complimentary Colors | Business Card Design Hints
Bright colors – when used the right way – can make a business card stand out from even the largest pile. This tactic is often used by designers and creative business owners, with the goal of appearing fresh, exciting and original. However, you should always choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons. Be sure the type color stands out against the background of the card, as well. Light fonts on a white card makes it hard to distinguish letters and numbers.