Business Card Design Inspiration | How To Design A Business Card: Tips And Tricks For A Stunning Design

Business Card Design Inspiration | How To Design A Busin...

Business Card Design Inspiration | Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to make a great first impression. The humble business card can boast some incredible results in marketing your business if you design it with care. And since your card will linger long after your meeting’s over, think of your business cards as your own sales force; they have to present your business and your offer the way you would.

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Lots of people don’t even carry around business cards anymore. This is a huge mistake: Business cards aren’t just for providing potential clients with your contact details; they also spartk conversations and spur relationships. Approaching your business card from a strategic and thoughtful standpoint will help you to maximize the effect it has on recipients. To put your best business card forward, try following these simple business card design tips.

Don’t Skimp On Paper Quality | Business Card Design Inspiration

Your business card may sometimes be the first impression people will have of your business, so you don’t want to hand out cards that appear to be anything less than professional. If you have skimped on the design and the quality of your business card, what does that say about the quality of your products? You need your business card to be sturdy so they won’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a favorable impression; neither does a flimsy business card.

Business Card Design Inspiration | How To Design A Busin...

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Reinforce Your Brand | Business Card Design Inspiration

A business card communicates your brand by introducing brand elements, such as logo, colors and fonts. It is vitally important that your business card is consistent with your other branded materials. The font you use should be easy to read and also consistent with your other printed materials and even your website. You should always include your logo on your business card and make sure it looks professional. This helps to reinforce your brand, helping potential clients remember you and your business better.

Cover Your Bases | Business Card Design Inspiration

The main goal of a business card is to make it easy for potential clients to reach you. Include only the contact information that is absolutely necessary. What’s most important? Your name definitely has to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Space permitting, you can include your physical address, and links to your social media profiles. You don’t have to provide a long list of services or every single mailing address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Make It Clear What You Do | Business Card Design Inspiration

Make sure that people who get your business card can see clearly what it is that you do. If the name of your business doesn’t immediately communicates what you do, be sure to explain your products or services in words or through imagery. This could be a short bullet point list of your products and services or a tag line that lets people know exactly why they should do business with you.

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Business Card Design Inspiration | How To Design A Busin...

Utilize The Back | Business Card Design Inspiration

When creating a business card, you want to be sure to use all available space to the fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of valuable space. It is essential to get creative with the back of the card. Make your business card go the extra mile: use the back of the card to print additional information like special offers, checklists, schedules, etc.

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Proofread! | Business Card Design Inspiration

Don’t give out business cards that have outdated information on them such as old phone numbers, email addresses or location. Don’t cross out old details and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!). Finally, once you’re happy with your new business card design, make sure you proofread thoroughly before it goes to print (including checking and double checking your phone numbers and addresses).

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