Business Card Design Principles | 6 Design Tips To Make A Killer First Impression With Your Business Card
Business Card Design Principles | Despite the move to everything digital, the exchange of printed business cards is a time-tested tradition in business interactions and a powerful networking tool. Whether you are meeting a potential client or business partner for the first time or attending a networking event, your business card can either leave a long-lasting impression or end up in the nearest garbage can faster than you can say “Let’s do lunch!”
A well-designed business card lends legitimacy to your business, and can make you stand out from the crowd of competitors. Not all business cards are created equal, however. We live in a time when anyone can design their own cards and order them from online printers for under $10. With limited exceptions, it’s really easy to recognize a cheap business card. When you choose to “go cheap” on your business cards, what does that say about you to those with whom you want to do business? Cheaper isn’t always better when it comes to first impressions. Give clients a great first impression with these tips and tactics.
Know What Look Suits Your Business | Business Card Design Principles
Before you dive into the details of your design, it’s good to have a clear vision about what you’d like your business cards to say about your business. For example, would you benefit from a professional clean-cut design, something more colorful and artistic, or perhaps a picture-based design to showcase your products or portfolio? You may love pink flowers, but if they have nothing to do with your business, they surely don’t belong on your business card.
Cover Your Bases | Business Card Design Principles
The main purpose of a business card is to make it easy for potential clients to contact you, so include only the contact information that is absolutely necessary. Make sure your name, job title, phone number and email address, as well as the company name or logo are clearly displayed. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without overwhelming your potential clients.
Make Your Card Readable | Business Card Design Principles
Use font sizes that are large enough to be easily read without using a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read. Keep in mind that the font color should also stand out against the background of the card. Light gray fonts on a white card makes it hard to distinguish letters and numbers.
Say It With Color | Business Card Design Principles
Bright colors – when used correctly – can help a business card stand out and look unique. This tactic is often used by creative businesses trying to appear fresh, exciting and original. Play carefully with different color combinations to see what works best, but don’t underestimate the power of simplicity. Sometimes the best business cards just use a plain black and white design that can sometimes look far more stylish. Color can make your card design stand out against other cards, but you want to make sure it stands out for the right reasons, not the wrong ones.
Invest In Paper Stock | Business Card Design Principles
If the card feels flimsy or looks like you printed it yourself on your home printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Thicker cards are more expensive, and as a result, they can seem more professional. Paper thinner than 300gsm looks and feels too thin and may give the wrong impression to potential clients. This is where spending a bit extra can really work wonders.
Make It Interactive | Business Card Design Principles
If you want to boost your web traffic, consider adding a QR code to the back of your business card. They provide a neat way of including a lot of information on a business card, without making it look cluttered. You can use the code to send potential clients to specific sections of your website, such as seasonal deals or your blog, giving them the option of getting to know you on-the-go and making your business card do double duty.