Business Card Design Secrets | Guide To Creating Memorable Business Cards That Pass The Trash Test
Business Card Design Secrets | Your business card is one of the most powerful tools in your marketing arsenal. A well-designed business card will communicate a lot about you, your personality, and your specialty, so you have to make sure you pass your business cards out wherever you can. However, no matter how many cards you hand out, they’ll never be the marketing weapon they should be unless they’re professionally designed, easy to read, and can actually help your existing and potential clients remember what you have to offer and why they should get it from you.
Whether you are meeting a potential client for the first time or attending a networking event, your business card is a vitally important factor in leaving a good impression. Savvy, well-connected business people never leave home without a pile of well-designed business cards in their wallet or purse, but what exactly makes a business card design effective? Follow the tips below to design unique, professional business cards that pack a punch!
Size | Business Card Design Secrets
Does your business card conform to the traditional size of 3.5″ by 2″? Some will tell you that over-sized business cards make you stand out in the crowd, and it’s true, but not in the way you may think. Making your business card too big makes it impractical and impossible to store in a wallet or a business card holder. The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If your business card won’t fit into these items, it may get tossed in the trash, making you lose out on potential business.
Paper Quality | Business Card Design Secrets
Is the quality of the paper you used for your business cards good enough to represent your brand, or is it flimsy with perforated edges? Nothing says “I don’t care about you, and I don’t deserve your business” like using cheap paper for your business card. At the very minimum use 16pt gloss or 100lb matte — anything lighter will feel flimsy and cheap. Cheap cards are much more likely to be trashed, so have your business card professionally printed on good heavyweight business card stock. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Color Scheme | Business Card Design Secrets
The color scheme of your card is one of the most important element of the entire design. Whether you are designing your own custom business card or are choosing a pre-designed template, the color scheme should not only complement the business card design but also match you other marketing materials and brand elements. If you have company colors, use them. Trash your card if it is black and white or has more than 3 colors. Too many colors will only detract from the card’s message if they don’t complement each other.
Font Size | Business Card Design Secrets
If the text on your card is so tiny you have too squint to see it, you can rest assured your business card is heading for the trash. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on your monitor, but will end up as a fuzzy, smudged-out line when printed. Check if the font color stands out against the background of the card as well. Light gray font on white paper makes it hard to distinguish letters and numbers.
Contact Information | Business Card Design Secrets
Your existing or potential clients should have as many ways as possible to reach you based on their preference. Lack of contact information will instantly get your card thrown in the trash. From our experience, your website, email address and phone number are essential. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design. You don’t have to include an entire list of services or all the mailing address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Message | Business Card Design Secrets
Your business card should clearly tell people what you do and offer a meaningful benefit. If what you do isn’t instantly apparent from your business name, create a one-line slogan that will help people remember what you’re offering, and include the slogan on your business card. No message adds confusion, so your card may end up in the trash.