Business Card Design Tricks | Business Card: The Oldest, Least Expensive, Most Underrated Marketing Tool For Your Business
Business Card Design Tricks | Often overlooked, but vitally important: business cards. Although we’re working in paperless offices more and more, the modest business card is still the backbone of business communication. Your business card is usually a potential client’s first contact with your business, so you want to engage them as well as encourage them to find out more about your business and what you do. If you haven’t got a card you can give out to potential clients or business partners, you’re missing out on a vital marketing opportunity.
A professionally designed business card can attract and acquire new clients. Not only is it an effective advertisement, a networking and lead-generating tool, it is a visual representation of you and your company. Established, well-connected business people never leave home without a stack of well-designed business cards in their wallet or purse, but what exactly makes a business card design effective? These tips should give you some guidelines when designing your company’s business card.
Cover Your Bases | Business Card Design Tricks
One of the worst mistakes people often make when designing their business cards is the tendency to leave off crucial information. Clients will want to know all the ways of reaching you. What’s most important? Your name definitely should be there, along with the name of your business (via your logo), your phone number and your e-mail address. Many businesses no longer include an address on their business cards, so if you’re strapped for space, you may want to remove this from your design. If space permits, include the company social media profiles. It’s another way for clients to contact you, or find out more about your business, services and products.
Make Your Card Readable | Business Card Design Tricks
Use, or insist your designer uses font sizes that are large enough to be easily read without squinting or using a magnifying glass. Make sure your text is at least 8 pt, in a clear readable font. Anything smaller than 8 pt may look readable on your computer screen, but may be printed as a fuzzy, smudged-out line. Be sure the font color stands out against the background of the card, as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Use Complimentary Colors | Business Card Design Tricks
Bright colors, when used right, can make a business card stand out, and look unique. This strategy is often used by design and creative businesses, with the goal of appearing fresh, exciting and original. Choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out from a stack of 50, but it could be for all the wrong reasons. It is vital that your business card is consistent with your other branded materials. This helps to reinforce your brand, helping potential clients remember you and your company better.
Have Your Business Cards Printed On Good Card-Stock | Business Card Design Tricks
If the card feels flimsy or looks like you printed it yourself on a cheap home printer, it will leave people with impression that they are doing business with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card. Compare papers when shopping for business card printing services. You’ll want 12-14pt thickness for maximum impact and durability.
Stick To The Standard Size | Business Card Design Tricks
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If you business card won’t fit into these items, it may get thrown away in the trash — making you lose out on potential business. Unless you have a particular need for it, stick to the usual 3.5 x 2 inch size to fit in most wallets, card holders and business card scanners.
Keep It Simple | Business Card Design Tricks
As we mentioned earlier, business cards are typically just 3.5″ x 2″, so you don’t have too much space to work with. Don’t make your logo too big, don’t make the font too small to be comfortably read, and don’t be afraid to use white space. Don’t use too many fonts or try to stuff too much information in it. Stay away from card formats that have so much clutter that it makes it impossible to see where one piece of information starts and ends. By keeping your business card simple, you can clearly convey who you are, what you are doing and what you want to accomplish.