Business Card Essentials | 4 Most Efficient Tips For Designing An Effective Business Card
Business Card Essentials | An individual’s accomplishment or disappointment in business can rely on the strength of their promotion. The business card as a marketing instrument may seem a little old-fashioned, particularly when there’s the potential to connect promptly and easily with millions on Facebook, LinkedIn or Twitter. But it’s unbelievably hard to stand out in the middle of LinkedIn’s 187 million (and counting) members. To others, you’re just one more URL or email address. Needless to say, if you have any interest in making an impact – you’re going to need business cards – and well designed business cards, at that! First impressions are important, but second impressions make a change as well. In many circumstances, that ‘second reminder’ of a person comes when we pull our beautifully crafted business card a short time after meeting them in person.
Choose your Color Wisely | Business Card Essentials
Your business card is often the first introduction a potential client has to your business, so it should send the right subliminal messages to inspire any potential customer to do business with you. Don’t make the mistake of choosing your preferred color without checking the subconscious messages of the color first. It might be a great color but just incompatible for your business image. Business card colors serve a purpose and should not be chosen casually.
It is a good practice to only use colors within your business brand palette, in order to keep the design clean and in line with your brand. Your use of color is one of the fundamentals that will set your business apart from others.
Pay Attention to Design Essentials | Business Card Essentials
The business card design itself must present both your contact information and brand fundamentals on a very small space. So it is best to keep the design clean and structured. This can be achieved by making sure there is negative space on the card. It’s best to try to steer clear of using borders on your business card designs at all. They may look good, but when the cards are cut, you will most probable have some ‘lop-sided’ ends. Make sure that your business card reflects your image. If you are an artist it is absolutely ok to use fashionable colors and fonts. Strive for distinction and balance. Dark against light, opposite colors and large elements juxtaposed with smaller ones create contrast which attracts interest.
Keeping the weight of elements relatively distributed on the card creates stability and pleases the eye. A plain black and white design can be as impressive and striking as a colorful card – and can often be seen as more trendy too.
Consider Readability | Business Card Essentials
Make sure that you will be using the right font size so that it would be understandable. Your name has to be larger than the rest of the text so that it can be detected and would be easier to read. Do not use too many font styles. You can chain at least two to three fonts. If you overdo, it, it can be less clear and would even be heavy to the eyes. Use power fonts to highlight the focal point of the business card design. Is it the company name or the individual? Does the logo already use a power font, and can it be used for the company name?
If people can’t easily read your business card, then the business card is insignificant. Keep in mind that business cards are often exchanged in cafeterias, taverns, and other poorly lighted places where readability becomes more of a problem.
Select the Best Paper Quality | Business Card Essentials
Your business card paper quality is a reflection of your business, product and service. If the card feels fragile or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will vanish pretty soon. A glossy finish is good for photos, but it can be difficult to write on. Uncoated paper is more formal and can be matched to your company stationary; letterhead, envelopes, printed flyers and additional printed materials.
If you’re looking to save a few bucks, printing your business cards at home may seem like a brilliant idea. That may be the case, but only if you’ve got a high quality printer capable of doing a professional job. The ink on a good business card should be outstanding and have texture.
With your business card, you can hand over all of your most significant information all at once, and without risk of an error or any misunderstanding.