Business Card Expert Design Advice | 5 Simple Ways To Add Punch To Your Business Card!
Business Card Expert Design Advice | You have less than 10 seconds to leave the first impression, and when it comes to your photography business, your business card will oftentimes be the very first contact a potential client has with you, and your only chance to leave a great impression. Sure, your work is the best representation of your skills and your unique style, but if your business card fails to grab the attention of your potential clients, they might not even bother checking out your portfolio website! It sounds harsh but it’s a fact, and you only get one shot to make a great first impression.
Whether you’re a part-time photographer or running your own photography business, a business card is a powerful tool you can’t afford to overlook if you’re serious about growing your client base. Business cards may be small, but they need to pack a punch to have the potential to win new business. When done right, it will help your potential clients remember you and what it is that you can do for them a lot better, lend legitimacy to your business, and differentiate you from the crowd of photographers in your area. Here’s what you need to know if you’re about to have a business card designed for the first time.
Who, What, Where, How? | Business Card Expert Design Advice
Business cards have been around for centuries now (yes, literally!), yet, you’d be amazed how little they changed since the introduction. While the shape and form might have changed, the primary goal of a business card remains the same to this day: to provide people with your contact details. While there are no rules saying exact which details you absolutely have to include, try to avoid creating a business card that’s too vague. Featuring just your phone number in gold foil on a black card might sound like a great idea to spark interest, but a business card like that is more likely to end up in the trash.
So, what’s most important? While the info on the card will vary from one photographer to another, there are certain details you’ll definitely want to include to get the most out of your investment. For example, your name and the name of your business should be included to make it obvious whose card it is. Then, include your phone number, as well as your email address. Remember, not everyone is a fan of phone calls. Space permitting, you can also include your website and social media links if they’re simple enough for a potential client to type them into their browser.
Less Is More | Business Card Expert Design Advice
However, make sure you don’t overdo it! There’s really no need to list absolutely every address if you operate from multiple locations, or include every phone number people can reach you. Instead, think of the most important and most useful details and leave out all the rest. While including as many details might sound like a good idea in theory, what you’re more likely to end up doing is overwhelm your potential clients and clutter up the design, making the information nearly impossible to read. And readability is vitally important.
How To Ensure Readability | Business Card Expert Design Advice
“So, all I need to do is make the font smaller and I’ll be able to keep everything neat and organized, right?” That’s exactly what many people will think next, which also may sound good in theory, but tends to turn into a real disaster in practice. To make your business card as effective as possible, your potential clients need to be able to read your phone number at a single glance and dial it on the go, not sit there with a magnifying glass, trying to figure out if the number starts with a zero or an eight. Don’t go below 8 pts, especially for the most important details.
Another factor affecting readability is the font itself. While complex calligraphic fonts might be super cute (Trust me, I appreciate a great font as much as the next person!), if it’s too difficult to read, you’ll want to opt for a simpler, more readable font instead, and keep the pretty fonts for other design projects. Remember, keep it professional – yes, that means you should stay away from Comic Sans as well, regardless how readable it may be! And lastly, ensure there’s plenty of contrast between the text and card. Light gray font on a white card is the perfect recipe for a disaster.
Spice Things Up With Some Color | Business Card Expert Design Advice
Using color can do wonders for your design. It can bring to life even a dull design, emphasize the area of importance, and even convey a particular message. However, keep in mind that each color has a different meaning, so make sure you do your research before ordering a large amount of cards from the printer’s. Also worth noting is that you should limit the number of colors to 2-3, and you should keep them in line with your other branded materials by using the same color scheme throughout all of your items.
Some Rules Are Not Meant To Be Broken | Business Card Expert Design Advice
Your business card is likely to end up in a pile of other business cards, so it’s only natural you want to ensure it stands out. However, whenever we design a business card for a client, we advise them to stick to the standard size and shape, as wallets and business card holders are made to accommodate the standard business card, which measures only 3.5 x 2 inches. While a large, round card will definitely stand out, it will be impossible to store, which makes it more likely to end up in the trash the moment the meeting is over!