Business Card Expert Tips | Get Yourself Noticed! Create A Stunning Business Card That Wows Your Clients
Business Card Expert Tips | We all know how vital first impressions are. In business, this first impression is usually made for you by your business card. And while everyone has a business card these days, not everyone has a business card that actually does its job. Just like the clothes you wear, your business card tells the recipient if you’re professional, creative, dedicated, or a big ol’ ball of cheese. Aside from the visual elements, you’ve also got to pack a ton of info into this small space and keep it readable.
Since your card will linger long after your meeting’s over, think of your business cards as your sales force; they have to portray your company and your product the way you would. The secret is to design a business card that’s appealing, targeted and informative. Savvy, well-connected business people never leave home without a stack of professionally designed business cards in their wallet or purse, but what exactly makes for an effective business card design? These simple tips should give you some guidelines when looking to redesign your company’s business card.
Who, What, Where, Why? | Business Card Expert Tips
It may sound obvious, but the first (and most important!) thing to think about when creating your business card is the information you want to include. Make sure your name, job title and company name or logo are clearly displayed. You don’t have to include a long list of services or every single mailing address if your business has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Don’t Skimp On Paper Quality | Business Card Expert Tips
Your business card may sometimes be the first impression people will have of your business. You don’t want to hand out a card that appears to be anything less than professional. Thicker cards tend to feel more expensive – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card.
Color Choice Is Important | Business Card Expert Tips
Do use color for interest and emphasis. It can be in your logo or other graphic elements on your card, in text or in background elements. Don’t go overboard, though. A mish-mash of bright and bold colors may make your card stand out from the pile, but it could be for all the wrong reasons. It’s also worthwhile to think beyond your business cards: try to keep your color scheme consistent throughout your branded materials like your website, Twitter avatar, and email signature to create a professional image of yourself. It’s wise to keep your business cards in line with the rest of your company’s branding, so if you have company colors, use them.
Make Your Card Readable | Business Card Expert Tips
Don’t use complicated or unusual fonts for your name and contact details, unless it’s right for your brand’s image. Use easy-to-read but not too generic fonts (such as Courier). Remember, your goal isn’t to create a work of art. It’s to design a business card that clearly conveys what you do and how to contact you. If recipients can’t read the contact information you’ll lose sales. A font can say a lot about a business and can dictate the tone and style of your text, so try trying out different fonts to find something that expresses your business.
Pay Attention To Visual Content | Business Card Expert Tips
While you need to have written content on one side of the card, think about saving the other for something more visual. Anything you can do to make the card interesting, yet still keep the identity of the business will help make your business card unforgettable. Maybe you could use the space to showcase an image of your product, or something related to your business. Don’t use clip art for your logo or other elements. You’re brand is your identity and these days you can easily find affordable images or get help with a custom logo online.
Keep It Simple | Business Card Expert Tips
There is a way to be creative and stand out, while keeping things simple. You might be tempted to use an unusual material for your business card. While this will definitely be memorable, bear in mind the practicality of your chosen medium. Its always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this—such as glossy and certain matte finishes.