Business Card Guide | Business Cards: Trash Or Treasure?
Business Card Guide | Some people say business cards are going extinct. It’s been called the “horse and carriage” of the business world, a thing of the past. They claim the likes of LinkedIn and other contact management apps have completely replaced it. They believe business cards are a relic of a long gone era of corporate schmoozing and have no place in your current networking efforts. Those people are wrong. The humble business card can boast some incredible results in promoting your business, if you design it with care.
Business cards are one of the simplest, most popular ways business owners promote themselves, their businesses, their products and services to potential clients, vendors and business partners. Whether you’re going to a networking event, hosting a seminar or meeting a potential client for the first time, a professionally designed business card is a necessity. Since your card will linger long after your meeting’s over, think of your business cards as your unsung sales force; they have to represent your company and your product the way you would. The secret to success is to design a business card design that’s appealing, targeted and informative.
Include Your Logo | Business Card Guide
Make sure your card showcases a professionally designed logo, which is consistent with the rest of your marketing and branded materials. Whether your logo is a graphic with words or just logo type, include it in your business card in a visible place. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.
Don’t Leave Out Vital Information | Business Card Guide
Think carefully about which contact details to include – you have to achieve a balance between giving enough points of contact, without making your card look too busy. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. Include your name, phone number, address, and email address. Make sure that these details stand out. Make it as easy as possible for your potential clients to contact you.
Ensure Your Text Is Readable | Business Card Guide
If you’ve got a lot of information to include, you may be tempted to shrink the size of the font. However, keep in mind that small text can often look readable on a screen, but turn into an illegible smudge when printed. Make sure your font is at least 8 pt – anything smaller than 8 pt may look readable on your monitor, but may be printed as a fuzzy, smudged-out line. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Say It In Color | Business Card Guide
Adding a dash of color to your business card can definitely get you noticed, but try not to overdo it. Too much color will detract from your message and make the card look too cluttered. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for all the wrong reasons. It’s also a wise idea to think beyond your business cards: try to keep your color scheme consistent throughout your other branded media like your website, social profiles, or email signature to build a professional image of yourself.
Use Standard Business Card Size | Business Card Guide
When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is a good idea to make your card unique, you do want to be sure the card fits a standard business card holder. There are things you can do to a 3.5″ x 2″ card to differentiate yourself, like using rounded corners, but going with an unusual shape can be a double-edged sword. A round card, for example, will definitely be memorable, but it won’t fit in standard business-card holder devices, and it might end up in the trash bin.
Invest In The Right Paper | Business Card Guide
Your business card may sometimes be the first impression people will have of your business, so you don’t want to have cards that appear to be anything less than professional. If you have skimped on the design and printing of your business card, what does that say about the quality of your products? A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Are you really doing yourself any favors by missing out on the chance to start building a positive brand image right from the start?