Business Card Guidelines | Small, But Fierce: How To Design Business Cards That Pack A Punch
Business Card Guidelines | Business cards are one of the oldest sales tools in the business industry, dating as far back as 15th century China and 17th century Europe. And after all this time, business cards are still one of the most effective networking tools a business owner can have in their arsenal. Your business card is a marketing foot soldier presenting your business logo and, more importantly, your contact details to potential clients and business partners.
How much can a tiny business card say about you and your business? A lot. A business card is like a face: it’s the first thing potential clients see when they “meet” your business for the very first time. However, everyone’s got a business card nowadays, yet only a small percentage are kept. With so many cheap, flimsy business cards out there, it’s crucial that yours stands out from the pile and makes a bit of an impact with your potential client or newest business contact. With this in mind we look at some of the most important things you should remember when designing your next business card.
Keep To The Standard Business Card Size | Business Card Guidelines
If you’ve ever considered making your business cards larger, smaller, or even a fancy die cut to help you stand out from your competition, there are advantages and serious disadvantages to keep in mind. There are things you can do to a 3.5″ x 2″ card to differentiate yourself, like rounded corners, for example, but using an unusual shape can be a double-edged sword. A round card, for instance, is really memorable, but it won’t fit in standard business-card holder devices, and it might end up in the trash can instead of the potential client’s wallet.
Quality Paper Goes A Long Way | Business Card Guidelines
Don’t skimp on quality when it comes to the paper stock used for your business card. As it may often be the first thing that introduces your brand to your potential clients, your business card is the perfect opportunity for you to leave the right impression. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card? A thicker card will add a more professional look and feel to your business card, but will also be less likely to get damaged when being handed out.
Include Important Contact Information | Business Card Guidelines
Give some thought as to how you want people to contact you, and be sure to include all of the important contact information on the card. From our experience, your website, email address and phone number are vital. Many businesses no longer include a physical address on their business cards, so if you’re struggling for space, you may want to remove this from your design. Don’t clutter things up too much; as with the design, simpler and cleaner is always better.
Make Text Clear And Readable | Business Card Guidelines
Like any piece of print, business cards should be easy to read. This means using a font that your potential clients can read and a layout that is easy to digest. As a general rule of thumb, don’t use fonts smaller than 8pt. Also, don’t forget about the font itself: make sure you choose a professional and simple one – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to read.
Include Your Logo | Business Card Guidelines
In addition to the information listed above, your business cards should also include an appealing logo design, preferably one that’s related to your business. Have a professional designer create your business logo, and avoid using standard clip art as your business logo at all costs. A logo brings credibility and builds brand awareness, so before you invest in business cards, have a logo professionally made for your business.
Add A Splash Of Color | Business Card Guidelines
While text is important for your business cards, color can also play a vital role. This doesn’t mean you have to start adding color after color and going for style over substance. Too many colors can detract from the card’s impact if they don’t complement each other. Use colors that fit your niche and the nature of your brand.
Don’t Forget About The Bleed Area | Business Card Guidelines
Unless the background of your business card is white, you’ll need to include a bleed area. It’s critical to have a bleed area (usually about 3mm) to make sure there are no borders or areas missed from the print. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely accurate. A perfectly symmetrical border on your computer screen may come out lopsided, thanks to minute movements in the printing machine.