Business Card Marketing | Does Your Business Card Whisper Or Shout? 6 Tips To Get The Most Out Of Your Pocket Billboard
Business Card Marketing | Network, network, network. It doesn’t matter what book or article you read, or which workshop or seminar you attend, everyone in the business industry will tell you that networking is essential to your success. A well-designed business card is critical; it creates the first impression when you give it to someone, and it will serve as a powerful reminder of you and your company long after the meeting is over. What do you want your business card to say about you?
Your business card is one of your most effective marketing tools, particularly in the earlier days of your business, when you might not be able to afford more costly marketing tactics. Your business card is usually a potential client’s first contact with your business; you want to engage with them as well, as encourage them to find out more about you and what you do. Accomplished, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes a business card effective?
Include Only The Most Important Information | Business Card Marketing
The main goal of a business card is to make it easy for people to get in touch with you. Include only the contact information that is absolutely necessary. It’s tempting to shrink down the text, and include every last bit of information on your business card. You want to include enough to spark interest, and make it appealing, without making your potential client’s head spin. Skip the kitchen sink, and keep your business card simple by being selective about the information you include. Be sure your name, job title, company name, and logo are clearly displayed, and keep in mind that your website, email address and phone number are also essential.
Brand It | Business Card Marketing
Avoid using standard clip art as your business logo. A logo boosts credibility, and builds brand awareness, so before you invest in business cards, have a logo professionally designed for your company. It’s a good idea to keep your business cards in line with the rest of your company’s branding. If you have company colors, use them. Include a logo, color scheme, or an image that you will use consistently across all of your marketing materials, and start building your brand!
Make Sure It Is Legible | Business Card Marketing
Funky fonts are fun, but there’s a time and a place for them, and your business card isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in any way, making your card hard to read. As a general rule of thumb, don’t go smaller than 8pt, and keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font which is impossible to decipher.
Consider A Call To Action | Business Card Marketing
Use your business card as a way to let people know what it is exactly that your company does. This can be done with a simple phrase or slogan. While it’s wise to keep your business card simple and streamlined, that doesn’t mean you can’t use the valuable real estate for a special offer, or other call to action. Craft a short message that offers a discount, directs the potential client to your website, or provides a tip that will be relevant and useful to the reader.
Don’t Skimp On Paper Quality | Business Card Marketing
Your business card will sometimes be the first impression people will have of your company. You don’t want to hand out cards that appear to be less than professional. Thicker cards tend to feel more expensive – making your business seem more professional. You may be able to save a moderate amount of money and update your information easily if you print your business cards yourself, but keep in mind that the effect of handing over a homemade business card isn’t the same as cards that are printed professionally.
Use Special Finishing Options Carefully | Business Card Marketing
There are so many ways to make your business card stand out when it comes to the design. You might be tempted to use an unusual material for your business card. However, people often write extra details on business cards – such as where they acquire the card. This is much more difficult to do on metal, wood or even meat. Bear in mind the practicality of your chosen medium.