Business Card Pro Tips | Billboard In Your Pocket: What Your Business Card Says About You
Business Card Pro Tips | Many people overlook the importance of having a professional business card that accurately conveys your brand image, yet this small piece of paper can be a vitally important part of your stationery package. It’s often the first item potential clients get from you, so it’s your first chance to make a memorable and positive impression on them. When you leave a meeting, and the other party has your business card, that piece of paper is there to represent you. Because of this, your business card should not only communicate what you do and your contact information, but it should also say something personal about you.
Business cards are something that we take for granted when we shouldn’t. The look, feel, and message on a card can affect how potential clients perceive you and more importantly, if they will even remember you. Having no business cards (or one that is not up to date, or short on detail) can be a grave mistake. Even a supply of blank cards is better than none at all, as you can’t possibly expect people to remember everything that you tell them. Every time you hear someone say “May I have one of your business cards?” you should get excited.
Make Sure You Have Professionally Printed Business Cards | Business Card Pro Tips
The quality of your card speaks volumes about you, so the last thing you want to use is flimsy paper, or a material like metal which doesn’t enable people to write additional details on your card. Yes, it may sound crazy to pay top dollar for textured paper, or flashy designs that you’ll literally just give away, but every business person who’s worth their salt can recognize a cheap business card from a mile away. Unfortunately, it doesn’t communicate endearingly; it suggests a lack of commitment, and can make a big difference.
Say What You Do | Business Card Pro Tips
This sounds like an obvious one, but you’d be surprised how many business cards there are with just a logo and contact details on. Make sure to include something on your cards that says what you do if it’s not obvious from the name of your business. Words like “wedding consultant” or “wedding photographer” are much better than just consultant. Don’t forget, this is the information that helps potential clients know what skills you have or what you can do for them. You don’t necessarily need a logo there, however, it helps give you an identity.
Use Color | Business Card Pro Tips
It is not mandatory for business cards to be plain white with your logo in the top right corner. People usually take colors for granted, but they can be a powerful tool that helps your business card stand out. Make sure, however, that the colors on your card convey your brand! At the end of the day, your card can say it all with a simple logo, and a great color scheme that simply and elegantly communicate who you are, what you do, and what you care about.
Shapes And Sizes | Business Card Pro Tips
Lots of printers offer various shapes and sizes to make your business cards really stand out, however you have to be careful. You want a business card that can easily be put in people’s pockets, wallets, and purses, as well be stored in a traditional way with other business cards. There are things you can do to a 3.5″ x 2″ card to stand out, like having rounded corners, but going with an unusual shape can be a double-edged sword. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices.
Don’t Neglect The Back Of The Card | Business Card Pro Tips
Don’t forget that there is also space on the back of your card, but make sure that there is a distinction between the content on the front and the back. We believe in white space (room around the content that makes the information on your card easier to read) so we always recommend you use the back side of the card instead of cramming everything on the front side. If you put your brand promise on the back, you can hand someone your card with that side facing up (and saying the brand promise out loud).
Typography | Business Card Pro Tips
Fonts have a voice, so choose one that best represents who you are and make sure to choose one that is easy to read. Remember, the goal of your business card is to provide prospects with your contact details, so the text should be easy to read. Don’t use all capital letters or too many different fonts. Fancy fonts can look really cheap. Some of don’t have perfect vision, and if that’s what it takes to read the letters and numbers on your card, you are asking for trouble.