Business Card Quick Start Guide | How To Design A Business Card That Gets You Noticed
Business Card Quick Start Guide | Although we’re working in paperless offices more and more, the humble business card is still a one of the business owner’s most powerful tools. It is often a potential client’s first contact with your business, so you want to engage with them as well as encourage them to find out more about your company and what you can do for them. If you don’t have a card you can hand out to potential clients or business partners, you’re missing out on a vital marketing opportunity.
Many people overlook the value of using a professional business card that accurately conveys their brand image, yet this small piece of paper can be a critical part of a collateral package. However, it will never be the marketing workhorse it should be unless it looks appealing, is easy to read, and helps potential clients remember what you sell and why they should get it from you. Making all that happen on a document that is only 3.5 inches wide and 2 inches deep is a tall order. But it’s possible.
Cover Your Bases | Business Card Quick Start Guide
Working within this tiny canvas you can still get creative with the limited space: start by determining the most important information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a memorable and effective way. Think carefully about which contact details you’ll include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
Reinforce Your Brand | Business Card Quick Start Guide
Your business card will often be the first branded marketing material that potential clients get from you, so it’s essential that it gives them a sense of what you and your business are all about. A business card reinforces your brand by using brand elements, such as your business logo, as well as colors and fonts used in your other branded materials. This helps to reinforce your brand, helping new clients remember you and your business better.
Keep It Simple | Business Card Quick Start Guide
The business card design itself must present both your contact information and brand elements on a very limited space. So it is best to keep the design clean and organized. This can be accomplished by making sure there is plenty of white space on the card. Don’t make your logo too big, and don’t make the text too small to be comfortably read. People shouldn’t feel overwhelmed by too many design elements or different fonts because it will take away from the information on the card. When in doubt, put excess information on the back of the card, utilizing both sides.
Pay Special Attention To The Back Side | Business Card Quick Start Guide
You can emphasize your logo by placing it on the whole side of the card. This will help it stand out, build recognition, and will serve as a cohesive visual for the business cards of other people working in your company. Or, maybe you could use the space to display an image of your product, or something related to your business. Whatever you do, don’t leave it blank – it’s been said that people don’t look at the back of business cards, but that’s simply not true. Just think about how many times you’ve been given a card, and flipped it over to check…
Find The Right Colors | Business Card Quick Start Guide
It’s wise to keep your business cards in line with the rest of your company’s branding. If you have brand colors, use them. But, be sure to choose complementary colors. A mish-mash of bright and bold colors may make your card stand out in a pile, but it could be for all the wrong reasons.
Use The Right Materials | Business Card Quick Start Guide
First you need your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t leave a great impression; neither does a flimsy business card. Next, you want to consider the design of the card and what color paper and texture will compliment the design the best. However, you need to keep in mind the practicality of your chosen finish. People often write extra details on business cards – such as where they acquire the card. This is much more difficult to do on a glossy or plastic card.