Business Card Rules | Design It Yourself: Top Rules Of An Effective Business Card
Business Card Rules | Your business card can be considered a marketing foot soldier representing your business and, more importantly, providing your contact information to potential clients, vendors and networking opportunities. Just like the clothes you wear, your business card tells the recipient a lot about you. Keep in mind that a large percentage of business cards handed out end up in the trash – everyone’s got a card and only a small number of them get kept. How can you make sure yours don’t get thrown away?
People usually think a business card created and printed using their office computer will be a tool effective enough to get them noticed and remembered. The truth is that a well-designed, professional card makes you and your business look professional; while a homemade business card only leaves the impression of an amateur taking a stab at being in business. No matter how good your product or services are, if your business card looks unprofessional, you WILL lose business. To ensure potential clients hold on to your cards, follow these simple design tips.
Keep Your Business Card Simple | Business Card Rules
Make sure that your business card is readable. Stay away from card formats that have so much clutter that it overwhelms your potential clients makes it impossible to see where a piece of information starts and ends. Business cards are usually just 3.5″ x 2″ in size, so you don’t have too much space to work with. Don’t make your logo too big, don’t make the text too small to be comfortably read, and don’t be afraid to use white space.
Vertical Cards Can Help You Stand Out | Business Card Rules
You want to make sure your business card is going to stand out and be remembered, particularly when attending a networking event. Anything you can do to make the card interesting, yet still effectively convey the identity of your business will help make your business card unforgettable. While the traditional idea of a business card is that of a horizontal format, sometimes a vertical aspect ratio can work wonders. However, keep in mind that vertical layouts are generally not appropriate for info-heavy cards – company name and various contact information is about all you will be able fit.
Include Important Information | Business Card Rules
Make sure you include all the information that you think the client would find useful. What’s most important? Your name definitely has to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Space permitting, you can also include your physical address, fax number, cell-phone number and company website address, if desired. There is very limited space on a business card, however, so try limiting the amount of textual information and the overall design will be cleaner and easier to read.
Make Your Card Readable | Business Card Rules
Use fonts and font sizes that are big enough to be easily readable without using a magnifying glass. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on your computer screen, but may be printed as a fuzzy, smudged-out line. Be sure the font color stands out against the background of the card as well. Light gray text on a white card makes it hard to distinguish letters and numbers.
Have Your Business Cards Printed On Good Card-Stock | Business Card Rules
Don’t cut corners and buy business cards that are thin and flimsy. The only thing they will be good for is using as a toothpick. 400gsm is the standard thickness of paper business cards, so don’t go less than that, and .5mm is ideal for plastic cards. If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are doing business with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.
Make Sure Everything Is Up To Date | Business Card Rules
A business card is the first glimpse of your brand for its recipient and if there is any change in information displayed on it, the cards must be reprinted. Don’t give out business cards that have out of date details on them such as old phone numbers, email addresses or location. Crossing out a number and writing in the new information will look messy, and is not acceptable. Cards are cost effective enough these days, and a well planned and executed card should not have to change too often.