Business Card Tips | Why I Tossed Your Business Card

Business Card Tips | Why I Tossed Your Business Card

Business Card Tips | Have you ever had a business card that you were embarrassed of, or that didn’t make you feel good about your company? You know the ones — the paper is fragile, the design is dull, and it does not represent what you do. Some people even apologize the moment they hand out their business card. Your business card is a visual representation of you and your entire business, and it can make or break a potential client’s first impression of your company.

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The business card is a timeless tool you can use to promote yourself, your business, your products or services. In fact, it makes as much of an impression as your personal appearance – the suit you wear, or the briefcase you carry. When you’re designing a business card, make sure it effectively sells your service as creative, dependable and professional. However, with the great deal of ways people have to connect and network, you need to ensure your business card is effective to keep it from going in the trash.

Card Stock | Business Card Tips

Flimsy business cards do not impress potential clients. A low-quality business card creates an impression of low-quality service. Spend the extra pennies to get thicker card stock – it’s worth it. Choose card stock that is sturdy and only coated on one side – just in case you or the recipient of your card need to write down additional information, it will be all but impossible on glossy paper.

Size | Business Card Tips

Business cards are commonly stored a number of ways – in a Rolodex on someone’s desk, in a business card binder or holder, or digitally with the use of a business card scanner. Your business card design should keep these common storage methods in mind. We have seen cards made of concrete, etched metal, and a variety of other mediums. Use a standard form of card stock cut to the appropriate dimensions. Common sense dictates the use of the traditional and standard 3.5 by 2-inch business card. Anything bigger will not fit in wallets or most business card holders. Chances are it will end up being filed in the trash bin instead.

Business Card Tips | Why I Tossed Your Business Card

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Font | Business Card Tips

You may be able to cram more information onto the card with a small font, but what good is it if people can’t read it? Since 95 percent of the population aged 35 or older need reading glasses, a good guideline is to use a font size no smaller than 7-8 point. Choose a typeface that is legible and easy to read, and avoid using cursive fonts.

Colors can also greatly affect the readability of any printed item – so limit your color palette when designing your card. Most importantly, ensure that the text color contrasts with the color of the card.

Information | Business Card Tips

When someone looks at your business card, can they tell immediately what your business does? If not, you’re not likely to get many calls or referrals. Potential clients will look to your business cards for basic information about you, your business, and how to contact you. If the basics they’re looking for aren’t available, or easy to find, they may go elsewhere. The information you put on your business card will depend on you and your business.

The average card includes your name, position or occupation, company or business, company address, your work phone number, mobile phone number and email address. Putting a fax number and website address are optional, but having a physical address on your business cards is not – it lends you and your business credibility. If you do not have a physical office or store, get a post office box.

RELATED: Business Essentials | Business Cards Still Matter. Here’s How to Make Yours Stand Out

Business Card Tips | Why I Tossed Your Business Card

Color | Business Card Tips

Spice up your business cards with a little splash of color; you’d be surprised what a difference it makes. But, just because you can go over the top with design and color, it doesn’t mean it’s the right thing to do. Don’t let overly ambitious design get in the way of your business card’s purpose. Also, avoid the common mistake of grey print on a white background; it lacks contrast and the print is difficult to read.

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Back of Cards | Business Card Tips

Many people leave the back of their business cards blank, but it is a prime spot to add useful information and doesn’t cost much if you print on the back in black and white ink. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. If you are a retailer, use the back of your business cards to put a promotional coupon code or make it a coupon itself.

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