Business Card Trends | The Business Card Is Alive And Well… And Revolutionized: Everything You Need To Know About The Latest Design Trends
Business Card Trends | As technology continues to evolve, and change the way we do business, many have considered print a dead medium and a thing of the past. Nevertheless, the print is far from being dead. Even in today’s digital world, a physical business card promoting your business is still a vitally important tool that could provide your business with new leads. A well designed business card will leave a lasting impression — but a poorly designed card can stop your networking efforts in their tracks. So what makes a business card great?
There are some times in life when you don’t want to stand out — like when your alarm doesn’t go off and you roll into your morning staff meeting 20 minutes late. But there are plenty of other times when you do want to leave a memorable impression, like when it comes to promoting your business. A business card oftentimes acts like the face of your business: it’s the first thing potential clients see when they “meet” your business for the first time. And as we all know, first impressions count. This means your business card should be fascinating, up to date, and creative, stretching far from common people’s imagination.
Be Creative | Business Card Trends
One sure way to keep your business card in your potential client’s wallet is by being creative. Breaking away from the norm and surprising your clients with a fresh perspective on the business card can greatly boost your chances of building a business relationship. For example, if you’re concerned about a black and white card looking dull, try vertical alignment instead of horizontal, or even embossing the words. Embossing also makes the card more tactile. Research has shown that engaging more than one sense at a time can improve recall of an object, so potential clients would be more likely to remember your business.
Pictures Speak Louder Than Words | Business Card Trends
While you need to have written content on one side of the card, think about saving the back for something more visual. If you want to include a picture on your business card, choose an iconic one that really represents your style and your brand. However, you must be prepared to be completely sick of that picture by the time the cards run out. Whatever you do, don’t leave the back blank – it’s often claimed that people don’t look at the back of business cards, but that’s just not true. Think about it: how many times have you been handed a card, and flipped it over to check?
Print Meets Social Media | Business Card Trends
Social networking has become an essential part of the way business owners reach their target audience,so make it easy for people who get your business card at trade shows and networking events to find you on Facebook and any other social network you actively use to promote your business. After all, what’s a business card if not a social medium? In addition to including your primary contact info, such as your name, email and physical address, phone number, and website on your card, it’s vitally important you add the links to the social profiles you’ve set up for your business. Yes, in the digital age, the definition of “all relevant information” has expanded.
QR Codes And NFC | Business Card Trends
As our smartphone and tablet technologies continue to evolve and develop, so too has the interactivity of print media. It used to be that the only way to promote your online presence via print was to include the URL and hope that the audience took the time to type it into a browser. Nowadays, QR codes and NFC technology make it possible for your print media to directly connect potential clients to your website. They provide a great way of including a lot of information on a tiny business card without making it look too busy. It’s also an easy way to create a link between your printed and online content – by scanning the code, potential clients can instantly be sent to your website.
Consider Color | Business Card Trends
Statistics have shown that people will hold on to a color business card ten times longer than its standard black and white counterparts. On average, that will give your potential clients nine more weeks to call you back. Even QR codes can be customized with colors and patterns to better integrate into your print marketing designs and give you the chance to add brand elements. However, make sure you use complementary colors, as clashing colors can appear tacky and unprofessional on a business card. If in doubt, use an online color matching tool.