Business Cards 101 | Why A Good Business Card Is Like A Kick Ass Tie
Business Cards 101 | In the era of social media and interconnectivity of people through smartphones, it is easy to think you are constantly connected or can easily reach others through the internet. Company websites and social networking websites, such as LinkedIn, do an effective job of gathering contact information and connecting people. However, regardless of the all technology in everyday life, there is still a need for adding a personal touch, such as a business card, to your networking strategy.
Don’t let the naysayers fool you – the business card is far from dead. In fact, it’s still one of the most valuable tools in a business owners’ arsenal. They are not expensive, yet they are an irreplaceable tool in introducing your business and what you do, to potential clients and other invaluable business connections. They serve as mini-cv’s that can be given to anyone, anywhere and at any time! Business cards are one of the most basic networking tools in business circles, but creating a card that conveys the most important information without unnecessary additions, clutter and unprofessional appearances can be difficult.
Cover Your Bases | Business Cards 101
The main purpose of a business card is to make it easy for people to contact you. Content goes first. Include only the contact information that is absolutely necessary. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. It may sound obvious, but the first (and most important!) thing to take into consideration when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. You may also want to include your LinkedIn profile page, your Twitter account, and any other web-based resource that provides your contact details.
Utilize the Back | Business Cards 101
The back of a business card is often forgotten, but it can be a great place for extras that make your card even more memorable. Make it relevant to your business, and make it useful if you can. While you need to have written information on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. You could include tips or a quick how-to guide relevant to your product, offer a free consultation, add a reminder for a date when you will offer discounts, or invite loyal customers to collect a stamp every time they purchase from you.
Don’t Skimp on Paper Quality | Business Cards 101
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional. There are three things you want to consider when choosing the paper stock for your business card—weight, design, and finish. You need your business card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Think of your card as you would of a handshake – nobody likes a limp handshake, so why would they like a limp business card? A professional weight card (typically printed on 80–100 pound card stock) shows that you’re serious about business.
Keep it Simple | Business Cards 101
You might be tempted to use an unusual material for your business card. While this will surely be memorable, bear in mind the practicality of your chosen medium. Flashy might help a magazine ad or billboard get noticed, but in the case of a business card, you’re already in the recipient’s pocket (quite literally). Don’t try to do too much with your card. Avoid cluttering the card with too much noise. People shouldn’t feel overwhelmed by too many images, colors or different fonts because it will take away from the information on the card. Having a strong, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful — someone that is enjoyable to do business with.
Use the right size | Business Cards 101
There are business card sizes that could fit into card holders which can be bought from the market. Wallets have pockets that are for business cards. When handing out business cards, you want to make sure that the potential client you give it to will hold on to it. While it is important to keep your card unique, you do want to be sure the card fits a standard business card size.
Even in the digital sphere where the big dogs flood the proverbial yard with advertising, social media and piles of online content, well-designed business cards to something that data can’t: they give your customers something physical and tangible that says ‘this is me and this is what I’m capable of. Never forget that your business card is the most direct marketing tool that you have. You would never post a website with outdated information or sloppy graphics, so why would you hand someone a card you’re not completely proud of?