Business Cards Made Simple | Six Tips For A Successful Business Card Design
Business Cards Made Simple | Many business owners don’t even carry around business cards anymore, which is a mistake: Business cards aren’t just for providing potential clients with your contact details; they can also start conversations and spur relationships. In today’s digital age of networking and interaction, you might think the paper business card is a lingering relic of a long-gone era. While it’s true that we don’t use them the same way we used to, they still serve as a representation of you and your business, and they’re an extension of your business brand.
However, your business card will never be the marketing workhorse you want it to be unless it looks professional, is easy to read, and helps your existing and potential clients and business partners remember what you’re providing and why they should get it from you. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is a tall order. But it can be done. Here’s how!
Who, What, Where, Why? | Business Cards Made Simple
It may sound obvious, but the first (and most important!) thing to think about when designing your business card is the information you want to include. Make sure your name, job title and company name or logo are clearly displayed. If you have social media profiles set up for your business, include those links too, in addition to your website. Keep in mind that it’s never a good idea to scratch out old phone numbers in old business cards and write new ones when meeting someone. This just shows a lack of preparation and will leave the impression that you may not be serious about your business.
Make Your Card Readable | Business Cards Made Simple
Although smaller text may look readable on a computer screen, it could become just a smudge when actually printed. Experts usually advise not to go smaller than 8pt. The font itself should be professional and simple, so make sure you don’t use complex or unusual fonts for your name and contact details, unless it’s appropriate for your business image. Use easy-to-read but not too generic fonts (such as Courier). Also, you’ll want to make sure the font color stands out against the background of the card as well. Light gray text on a white card makes it hard to read letters and numbers.
Use Special Finishes | Business Cards Made Simple
An instant way to add impact to your business card, and make it pack a punch, is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, but can add significant cost to your print. Spot UV printing, for example, is pretty straightforward: it basically enables you to highlight certain elements of your business card using a glossy varnish. It’s a subtle technique and it looks stunning when used right.
Use Standard Business Card Size | Business Cards Made Simple
When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is a good idea to keep your card unique, you do want to be sure the card fits a standard business card size. Unless you have a particular need for it, stick to the usual 3.5 x 2 inch size to fit in most wallets, card holders and business card scanners. Rounded corners or other cut outs (called die-cuts) will definitely stand out, but might end up in trash, as they won’t fit into business card holders, causing you to lose potential clients.
Define Your Business | Business Cards Made Simple
Use your business card as a chance to let people know what it is exactly that your business does. This can be done by way of a simple phrase or slogan. So, make sure to include your business logo, as well. Keep it short and simple, but make sure the person looking at the card will easily be able to figure out what the services your business is providing. However, don’t clutter things up too much – as with the design, simpler and cleaner is always better.
Avoid Using Borders | Business Cards Made Simple
In fact, it’s best to try to avoid using borders on your business card designs at all. They may look good on your computer screen, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as a few millimeters, so expect some variance in the area where the blade falls.