Business Logo Advice | 7 Branding Basics You Should Know When Designing A Business Logo
Business Logo Advice | We live in a world painted with brand logos. Even kids who can’t yet tie their own shoelaces remember many logos or are able to figure out what a business provides just by looking at its logo. No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to promote their product, service or the business behind it, the demand for a top-class logo has never been higher.
Since your logo is a vitally important component of your brand and frequently the first thing a client sees, designing one that appeals to your target audience has to be a top priority. However, more logo designs are out there than ever before, and with that comes the challenge of being different. How do you come up with something unique that stands out in a sea of identities? And how do you create something quickly while retaining quality?
Preliminary Work Is A Must | Business Logo Advice
Preliminary sketches are a vital first step in creating an effective logo. These can be as simple as paper and pen sketches or drafts made using a vector program, such as Illustrator. Remember, your first idea will probably be your most generic (it’s also everyone else’s first idea), so try filling a notebook page or two with some rough sketches and concepts before deciding which ideas to pursue further.
Understand The Brand | Business Logo Advice
Yes, a logo is an image, but it’s also a representation of your brand. The logo must reach a specific audience and when designing it, you must keep your ideal client in mind. Write down what you think about the brand; maybe even create a mood board with imagery that reminds you of your brand’s ideology. Does it have a unique personality – is it serious or lighthearted? What makes it unique in relation to your competition?
Consider Color | Business Logo Advice
Color evokes an often subliminal emotional response, so it’s essential you choose your logo hues carefully. Bright and bold colors may grab someone’s attention, but could also appear brash; muted tones exude sophistication, but could end up being overlooked. Every color has a different meaning and can affect your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Make The Logo Readable | Business Logo Advice
The point of having a logo is to make your business or product name stick in the potential client’s mind. However, that can only happen if the potential client can actually read it, easily and without squinting. So, when considering fonts for your logo, make sure to avoid gimmicky fonts, use negative space and maybe even tweak an existing font. Some logos even become recognizable because of their custom fonts – think Coca-Cola, Disney, or even IBM.
Keep It Simple | Business Logo Advice
If you’re trying to grab the attention of potential clients and remind current ones of your service, a busy or cluttered logo isn’t going to do you any favors. Simplicity makes a logo design easily recognizable, versatile and memorable. Effective logos feature something unexpected or unique, without being “overdrawn” and without overwhelming the viewer. Make it clean and functional. Your logo should work as well on a business card as on the side of a truck, and should be scalable, easy to print, memorable and unique.
Be Unique | Business Logo Advice
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many beginners struggle with. In many cases, imitation is the best form of flattery — when it comes to logo design, though, this is not the case. Not only will original art make a more impressive statement about your brand, but it’ll set your business apart from others. What’s important is to design something that you believe is different from anything already out there.
Don’t Expect Instant Success | Business Logo Advice
Nike; Puma; Audi — all iconic logos, but like with anything successful, it took time for these to gain popularity. Your logo won’t become instantly iconic and popular over night, even if you’ve designed the most beautiful combination of vectors. So, unless you’re Google, you shouldn’t change, update, or tweak your logo design. As your clients see your logo more and more, they’ll come to recognize and remember what you do and what your business stands for. Good branding is all about do things consistently, after all.