Business Logo Design Essentials | What Makes A Great Logo Design? (Spoiler Alert: It Might Not Be What You Think!)
Business Logo Design Essentials | Entrepreneurs love logos. And why not? A well-designed business logo says to the world that you’re here and are ready for serious business. Creating a logo is simple though, right? Think again. There’s more to designing a brand’s visual identity than simply placing a name in a random shape and calling it a day. When you see only the result of a designer’s work, the entire design process can look like it was a simple task. But it almost never is. To begin with, a logo is not merely some colors, fonts and shapes put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name!
In an age where everyone must have a website to market the product or the service they’re providing, the demand for a top-class logo has never been higher. More logo designs are out there than ever before, and with that comes the challenge of standing out. How do you create something original and unique that’s unlike anything already out there? And how can you create something quickly without compromising the quality?
Know Your Business | Business Logo Design Essentials
Yes, a logo is an image, but it’s also an introduction to your entire brand. Your logo will have to appeal a specific audience and when designing, you must keep your ideal client in mind. While it may be helpful to stay up to date on design trends, it’s more important to stay true to your brand’s nature and personality. Ask yourself what you want potential clients to think when they see your logo, and how do you want them to feel when they think of your business?
Make It Clean And Functional | Business Logo Design Essentials
In our digital age where logos typically appear on various devices and different materials, your goal should be coming up with something that goes beyond paper. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy and affordable to print, memorable and unique. A good logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a problem.
Design In Black And White First | Business Logo Design Essentials
While designing your logo, try to leave color out of the equation by developing your concepts in black and white first. Not only will this ensure that your logo prints well on black and white documents, but it will also help you choose graphical elements without letting color options affect you. Another thing you need to keep in mind as you explore color options is cost. Your five-color logo may be absolutely stunning, but once it comes time to print it on stationery, the price won’t be so attractive.
Be Careful When Adding Color To Your Design | Business Logo Design Essentials
Color should never be taken lightly, because it carries meanings and can convey ideas. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. It’s worth repeating: from business cards to apparel, you’ll print your logo on a lot of items, and the more colors in the logo, the more expensive it is to print.
Make Sure You Use Readable Fonts | Business Logo Design Essentials
The purpose of having a logo is to make your business or product name stick in the potential client’s mind. That will only happen if they can actually read it, easily and without squinting. Obviously, there are always going to be exceptions to this rule. But as a general principle, restricting yourself to just one or two fonts is a good idea if you want your logo to be clear and uncluttered.
Be Unique And Clever | Business Logo Design Essentials
A logo is what helps distinguish a brand from its competitors, so it’s critical that the image stands out from the rest — something many brands struggle with. Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. What’s important is to create something that you believe is different from anything already out there.