Business Logo Design Guidelines | Tips to Creating a Timeless Business Logo
Business Logo Design Guidelines | When a potential customer sees your logo for the very first time, they will instantaneously notice if it looks professional. When they don’t like your logo or if it appears unprofessional, they will often get the impression that your business is not reliable. Successful businesses are intelligent in carefully selecting a logo that will give the right impression. Excellence, high standards, and reliability are important to most businesses, and the last thing they want or require is a logo that compromises their image. An effective, memorable logo can inspire clients to do business with you or remember you when the time is right. If logo is produced with the usage of a clipart it may look like or be equal to other logos and even your competitors’ logos. This will make identification of your business difficult or your logo may be easily mixed up with logo of another business. This situation may harm your business status and money invested in marketing of your brand will be wasted.
Be Simple | Business Logo Design Guidelines
Always keep things simple. That’s pretty rock-solid advice for a lot of things, including business logo design. If you’re looking to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. The vast majority of logo designs that are both simple and effective are backed by many hours of research and unused concepts that never made the cut. It is usually the result of an extensive and comprehensive logo design process. Most of the time, the logo doesn’t even need a caption or the brand’s name.
But we know it is Nike the moment we look at it! They can use it on sign boards and brochures, and even stop using their brand name altogether, we still will not be confused about the brand’s identity.
Do Not Imitate | Business Logo Design Guidelines
We all have our idols and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the honest form of flattery. However, in the real world it’s just a sluggish way to solve a creative problem. When looking to avoid brand confusion, consider the color, shape, representation, and flow of your design. Your logo designer should spend time researching your business name (and aspects of your business name) in Google images and in searches before they commence work, that way they can get an idea of who else is out there trading under a similar name in similar industries and find out what imagery they are using, and then avoid it.
Be Memorable | Business Logo Design Guidelines
So what does make something truly memorable? A well designed logo will be committed to memory at a single glance, and will be easily recollected by the viewer. Why do you remember some logos and not others? A good starting point would be to try to come up with something that sticks in the minds of your target audience. A memorable logo springs to mind at the mere indication of the corporation name or, sometimes, even the product. These days the average customer is flooded with marketing messages. Everything from TV ads and billboards to web banners and pop-up ads on appears to be shouting at us with a sales message.
Have Clarity | Business Logo Design Guidelines
Ask yourself what your business logo should say about your business. Does it emphasize power, tradition, speed, rigidity, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design. Your current clients’ experiences are a treasured information source because creating a logo design isn’t just about creating a pretty visual. What you’re doing, or taking part in, is emerging a brand and connecting a position. A logo can only reach superiority if its audience has a strong enough relationship with the brand’s content, character or voice.
Be Versatile | Business Logo Design Guidelines
An effective logo is easily recognizable at the glimpse, both in color and in black and white, and in any length. A modern logo can be used in print, in a very high-resolution, on a website, on a banner and on business cards. Being versatile goes a long way in making a logo design prevalent. If your logo is such that it looks great on posters, but terrible on coffee mugs, it will never achieve popularity. Furthermore, if your logo is a slave to a color pattern, it cannot be called a good logo either.