Business Logo Design Rules | Essential Elements Of Brand Identity: 6 Tips To Design Effective Logos
Business Logo Design Rules | The importance of an effective logo cannot be underestimated; it is a powerful symbol and ultimately the most vital tool for clients to recognize your brand. If you want your brand to stand out from the crowd of your competitors, a memorable company logo is crucial. Since your logo is a vital building block of your brand and frequently the first thing a client sees, designing one that resonates with your target audience has to be your top priority.
Your logo is a visual representation of everything your business stands for, but many business owners still skimp when designing this key identity piece. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can greatly affect a client’s brand perception, purchase decisions and the overall attitude toward a business. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. In this article, we’ll first look at the basic principles of creating a logo, and then share some expert tips for finessing your process.
Simple Is Sometimes Better | Business Logo Design Rules
A complicated logo can be difficult to print and, more importantly, hard to remember. It’s vital to have a balanced combination of simple and quirky — you want your logo to grab the attention, but you don’t want someone to have to sit and stare, analyzing the logo. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the impact of the message. A simple graphic with legible, clean text is much easier to remember and recognize, and is not easily confused with the abundance of existing logos. Some of the most successful logos have been the simplest, after all.
Color is Vitally Important | Business Logo Design Rules
One of the most important considerations for logo design is the color choice. This is not a superficial decision, since color carries meanings and communicates ideas. Understand your client base, and use colors that will appeal to them. However, one thing you have to be careful of as you explore color options is cost. Whether you utilize a two spot color, or four color process logo will very much affect any reproduction costs in the future. Your five-color logo may be stunning on a computer screen, but once it comes time to print it on stationery, the price won’t be so appealing.
Avoid Trends And Cliches | Business Logo Design Rules
Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, globes for ‘international’, etc. These ideas are often the first things to pop into one’s head while brainstorming, and for that exact reason should be the first ideas discarded. The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s crucial to keep it original. How is your design going to be unique when so many other logos are based on the same idea? Stay clear of the visual cliches and come up with an original idea and design.
Avoid Gimmicky Fonts | Business Logo Design Rules
Don’t be tempted to make your logo stand out by using gimmicky fonts. Most gimmicky fonts are too generic, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. For sheer professionalism’s sake, try to avoid them at all costs. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits and keep it clean.
Know Your Audience | Business Logo Design Rules
Creating a logo isn’t just about creating a pretty visual. What you’re doing is building a brand and communicating a position. Keep in mind that your logo is to appeal to your potential clients, and should be created with them in mind. If your business offers professional services, such as legal advice or medical treatment, create a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies.
Don’t Tinker With It | Business Logo Design Rules
Once you’ve got a logo, resist the temptation to tweak it. Brand recognition takes time (some studies found that potential clients have to see a logo at least three times before they remember it the next time). It’s crucial to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have.