Business Logo Design Tips | 5 Things to Consider When Creating a Business Logo
Business Logo Design Tips | Numerous studies show that people are more reactive to visual images than text. It’s easier to remember a difficult image than it is a long sentence, for instance. Your business logo occupies a very distinct place therefore you should never underestimate its significance. It is undeniably the initial thing seen by your clients, in addition to your competitors, and as such will decide their perception about your business. Preferably, your business logo enhances potential clients and partners’ vital first impression of your business. A good logo can build reliability between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise. But how can you tell if a logo is really effective or not? The making of a great logo requires both the natural talent of designers and an understanding of a logo’s business purposes. We’ll share some basic principles of creating a logo design and provide some pro tips for fine tuning your process.
Simplicity | Business Logo Design Tips
Simplicity is all about deducting the obvious and adding the meaningful. It’s about making something easier to recognize, and the simplest way to achieve simplicity is through thoughtful reduction. Determine if there are portions of that design that you can simplify even further. Play with alternative solutions, options, concepts, or whatever your creative mind can come up with. The more options you have to select from, the easier you can identify the right solution. Less is more when it comes to logo design as well.
An over-complicated design or a symbol mixed-up with layers will be hard to duplicate and may not be as memorable. A simple logo design allows for easy recognition and allows the logo to be adaptable and memorable. Good logos have something unique without being overdrawn.
Originality | Business Logo Design Tips
Don’t try to imitate another business. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi rapidly became successful by setting themselves apart rather than trying to imitate the leaders. We all have our design idols and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest method of flattery. However, in the real world it’s just a lazy way to resolve an imaginative problem. The last thing you want from a business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it unique.
Copying someone else’s brand is a sure-fire way to guarantee that your logo will join the unidentified masses. In other words always look to develop something unique that has a logical and emotive link to your business.
Versatility | Business Logo Design Tips
Is your logo still identifiable when scaled down for letterhead or envelopes? An effective logo is easily recognizable at the glimpse, both in color and in black and white, and in any dimension. A very good example is the logo of ‘Nike, which is only a small black swoosh and it looks the same on all means of media. A modern logo can be used in print, in a very high-resolution, on a website, on a banner and on business cards. Your logo may not continually be viewed head-on, such as in an ad or on a poster.
It may not always be viewed in color. Look at your design in grayscale or black and white to be certain it’s distinguishable. A solution for this is to create a logo that is very simple or versatile.
Memorability | Business Logo Design Tips
Leave your customer with just one thing to remember about the design. All strong logos have one solitary feature to help them stand out. A clever idea will help a logo become instantly unforgettable. But if that idea isn’t delicate enough, you will make people have to think to get it – and that prevents them from remembering it. An effective logo design should be remarkable and this is achieved by having a simple, yet, appropriate logo.
Relevance | Business Logo Design Tips
Although your logo should be original and eye-catching, it should not be a design that has nothing to do with your product or service. Your logo design should be applicable to your business and it should give a clear message to your audience. Usually the text gives away your business’s trade, but whatever graphic you use also helps reveal what you actually do.
A high-quality logo can build loyalty between your business and your customers, establish brand uniqueness, and provide the professional look of a trustworthy enterprise.