Business Logos Explained | What Makes A Good Logo? 7 Essential Rules Of Effective Logo Design
Business Logos Explained | In the midst of launching your business, writing business and marketing plans, finding offices and hiring staff comes one of the most critical moments in the life of your small business; designing your logo. A business logo is more than just a pretty image for clients to look at while using the product or service. It’s the face of your whole brand, a symbol that affects how potential clients feel about your business and the products or services you’re providing.
A great logo can create a sense of trust and recognition that is an irreplaceable asset for marketing efforts. At the end of the day, the logo is the face of the business, and the brand is the soul, and you should keep that in mind when you begin designing your logo. For example, if a restaurant’s logo is cold and unappetizing, potential clients are going to associate that image with the food being served. Not a good idea. So what makes a tasty, irresistible logo?
Focus On Your Message | Business Logos Explained
Before going into this process, it’s critical to know what your business is all about. Who is your target audience? What services or products are you providing? Decide what you want your logo to communicate about your business. Should it emphasize your your unique personality? What makes your business different from your competition? Your logo should tell the story of your business, and a designer is like an interpreter. It’s their job to help you turn your word-based story into a visual one.
Keep It Simple | Business Logos Explained
The chances of you having an ineffective logo increase every time you try to add some new requirement to the list of things you want it to achieve. Simple is always better. When printed in small sizes, a overly complicated design will lose detail and in some cases will look like a smudge or, worse, a mistake. The more detail a logo has, the more information the viewer has to process. So, whatever you do, don’t try to tell your entire story with the logo; instead, keep it simple.
Versatility Is Vitally Important | Business Logos Explained
Your brand identity has to engage with your potential clients online and offline, which is why your logo has to be flexible and adaptable to each of these environments. You must ask yourself, what will your logo look like on letterhead or a business card? Logos have to be easy to print on any material and in any size. It also should be easily used both in color and black and white.
Color Is Key | Business Logos Explained
Color is one of the elements that can help your logo elicit specific emotions. Bold or fluorescent colors can grab your audience’s attention but may not look professional. Subdued or muted colors may be perfect for professional services, but may not convey the energy unique to your business. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Make The Logo Readable | Business Logos Explained
While there are some abstract logos, like the Pepsi’s patriotic circle or the Nike’s swoosh, that are instantly identifiable, that’s because they’ve been around forever. While big corporations are identifiable by an image-only logo, for small businesses, it’s critical to include the business name in the logo. The point of having a logo, after all, is to make your business or product name stick in the client’s mind. That can only happen if the customer can actually read it.
Be Original | Business Logos Explained
Do your competitors use solid, conservative shapes, or flashy graphics and edgy fonts? Think about how you want to differentiate your logo from others in your niche. However tempting it may be, clip art can be copied too easily. Not only will an original design leave a more lasting impression of your business, but it’ll set your business apart from others. After all, while it is nice to stay up to date on design trends, it’s more important to stay true to your brand’s overarching personality and aim for originality.
Use Effects With Caution | Business Logos Explained
Be careful with effects that only make your logo look cluttered. Effects like shadowing may distort your business logo when printed or when it is enlarged a couple of times. Remember, a logo is an emblem, not a manifesto of your business. The purpose of it is to be memorable, engaging and evoke a feeling about your company.