Business Marketing Trends | Rock-Solid Marketing For Trendy Times: Low-Cost Ways To Make A Marketing Splash
Business Marketing Trends | You may have a stellar product or service, but if no one knows about it, generating sales can be challenging. Most small business owners have modest marketing budgets, which means you have to make every penny count, but when it comes to marketing on a budget, there’s a fine line between terrific and terrible. If you find yourself working hard on your marketing, and not getting the sales results you want, STOP! Make sure you are using the right tactics, then see if you are using them the right way. So, which marketing tactics are best for a small business?
Devising a powerful marketing strategy is the backbone of building your business success. The good news is that a number of affordable small business marketing methods can help you accomplish your goals — and some are even free. We found the top tactics for marketing your business on a shoestring. These marketing tips and ideas can help anyone boost their sales, so take a few moments to study them.
Start Taking Your Website Seriously | Business Marketing Trends
Most small businesses are unaware that their website is able of being a powerful 24/7 lead generating, sales machine. Your website can generate high quality inquiries, leads, phone calls, and sales from interested potential clients, as long as you do it right. Once people get to your website, you have to keep them interested. Your website should be aesthetically appealing, while at the same time promoting your unique selling points. A professional looking website is vital. It’s as simple as that.
Optimize Your Website For Search Engines | Business Marketing Trends
Google is the most used website on the Internet, so why wouldn’t you take advantage of it? Through search engine optimization, you can rank higher on Google so you can get more visitors to your website. There are many elements of SEO, from the words on your page, to the way other websites link to you on the Internet. Sometimes, SEO is also just a matter of making sure your website is organized in a way that search engines understand.
Blog | Business Marketing Trends
One of the best marketing strategies for a small business is blogging. It doesn’t matter what kind of company you are running – you should still have a blog. By giving your potential clients informative, non-salesy content that you can house on your blog, promote on social networks, and offer to other networks to supplement their strategy, you can quickly establish yourself as an expert in your industry.
Be Social Media Savvy | Business Marketing Trends
If you have a limited budget, make sure to embrace the web and social media as alternatives to traditional marketing tools. Many social media platforms such as Facebook and Twitter don’t charge, and a small business owner would be silly to miss this opportunity. Choose one social media platform that your existing and potential clients, and industry leaders engage with the most, be it Facebook, LinkedIn, Twitter, and Google+, and start building a presence there. Once you’ve set up a profile, start connecting sharing your original content, joining discussions, and engaging with the community. Keep your social efforts frequent, but above all, relevant, and helpful to your followers.
Network | Business Marketing Trends
Networking is a much underutilized channel, but one of the most powerful forms of marketing. Word of mouth is still one of the best ways to bring in new clients, and as the brains and face behind your business, who better to help spread the word? Don’t forget your business card! Giving out business cards is a way to network with people, and promote your business by providing your clients with the information they need to reach you. Plus, for more visibility you can post your cards on the bulletin boards of businesses that potential customers might frequent.
Start Using Email Marketing NOW | Business Marketing Trends
Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results, and costs little or nothing to use. Email marketing is great for engaging potential clients, but you’re really limiting its potential if you keep it in a silo. So, be sure to integrate your email marketing campaigns with your other marketing campaigns for maximum impact.
If you are not already doing any of the above marketing activities – give them a go because we already know they work extremely well. That’s a great place to start.