Business Stationery Advice | Jazz Up Your Business Stationery! 7 Simple Design Tips For Outstanding Business Results
Business Stationery Advice | Yes, we spend a lot of time online now. Some of us do almost everything online. But that does not mean that print doesn’t work. A well crafted business letter can really grab your potential client’s attention when it lands on their desk. To have this impact, however, you have to consider every element of your business stationery design. From the letterhead to the quality of the paper, even the color scheme, and the layout.
Your business stationery should represent the vision of your business and the nature of your brand. It should be eye-catching, memorable, and symbolize your goals and vision, whether you are selling a product or offering a service. However, there are still a few things to keep in mind when designing business stationery so that the end product effectively conveys the essence of your brand in an attractive package. Here are the most important tips that will make your custom business stationery a powerful marketing tool.
Designing A Logo | Business Stationery Advice
When creating your custom stationery, the most vital element is your business logo. Each stationery item should be branded with your logo since each and every correspondence is a way to get your name out there. A plain white sheet of paper is not going to impress anyone. Keep in mind that your logo has to convey your company’s unique identity throughout all marketing materials, so, when choosing a logo, make sure that you are using the same logo that is on your business cards and website. Small business owners often mistakenly design different logos for each item, which can dilute brand awareness, thereby limiting the potential of a logo.
Reinforce Your Brand | Business Stationery Advice
Recognition of your business is the crucial element of a successful business. When someone engages with your business as a supplier or a client, do they see a complete package of elements working together, or do they see a mixed up slap-dash conglomeration of parts from all over the place? No matter the size of your business, building a consistent brand image throughout all of your marketing materials can mean the difference between success or failure for you and your business. For example, someone in the financial industry should go with a design that has a simple and professional look, while an artist would benefit from something a little more creative and unique.
Use The Right Materials | Business Stationery Advice
It’s important to use only the most premium paper or highest quality material for your professional correspondence. Investing in quality paper will help you to portray a confident, credible brand image. A client will definitely feel the difference between standard photocopy paper and thick, glossy, high-quality paper. If you present your potential clients with a sloppy marketing product, they are going to expect sloppy workmanship, which means this small detail can be enough to change the perception of your brand in the mind of a potential client.
Information To Include | Business Stationery Advice
You will want your stationery to be both aesthetically pleasing and functional, so you will have to choose the most appropriate and relevant contact details for each stationery item as some of the items may not be big enough to fit them all on! There is no point in building brand awareness with professional business stationery if potential clients can’t use it to contact you.
Font Type | Business Stationery Advice
While most businesses will try and stand out from the crowd with their custom stationery, make sure that you do not choose an unreadable or complicated font. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. As a good rule of thumb, it is best to stick to a maximum of two fonts for your stationery items, making sure they are not too ornate as this will make them difficult to read.
Dare To Be Different | Business Stationery Advice
If you’ve seen one letterhead, you’ve seen them all, right? It doesn’t have to be that way. By being bold in your business stationery design you can make potential clients sit up and take note when they receive your stationery items. Color is always a great tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting. The right color can be extremely powerful, by emphasizing an important area or a specific idea.
Include Clean Space | Business Stationery Advice
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable contact detail and some random testimonials. This is best avoided, as you risk detracting from your message, which is the reason you’re sending out the stationery in the first place! White space can help break down areas of your stationery and allow you to form sections and prioritize the area of importance.