Business Stationery Design Advice | 6 Design Tips To Distinguish Yourself Using Personalized Business Stationery
Business Stationery Design Advice | Today, more and more business owners are using custom designed business stationery to build the image and convey the personality of their businesses in order to leave a long lasting impression. Using clever color schemes and creative fonts, these branding attempts extend to company logos, letterhead, business cards, pens, postcards, envelopes, booklets, ink stamps, and even mobile apps or websites.
Your business stationery should represent the vision of your brand and its overall personality. It should be eye-catching, memorable, and represent your company’s purpose, whether you are selling a product or providing a service. From the letterhead to the quality of the paper, your brand’s color scheme, and the layout – everything in your business stationery design counts if you’re trying to leave the best possible first impression. You only get one chance, after all!
Reflect your Branding | Business Stationery Design Advice
One way or the other, you have to make sure that every stationery item you make and put out is a clear and accurate reflection and representation of your brand. It’s one thing to create a great line of stationery that’s both appealing and effective, but if only a few of the items make it clear who it is they came from, it’s quite the wasted investment on the whole. Branding is a top priority for most businesses as it enables clients to build up recognition for your logo, design or slogan. People are always more willing to do business with an established brand as their trust will be unfailing, so custom printing stationery items will not only help you build your brand but also act as a marketing tool.
Cover Your Bases | Business Stationery Design Advice
You will want your stationery to be both aesthetically pleasing and functional, which means you should have all of your company’s contact information – email address, phone numbers, street address – printed at the top of the paper for clients to quickly access for use when they decide they’re ready to contact you. Adding social media elements within your contact information is also a good idea, provided that you don’t go overboard. Just stick with the basics, such as Facebook and LinkedIn.
Make It Easy To Read | Business Stationery Design Advice
Remember that any text featured on your stationery should be in fonts and colors that are simple to read. A busy design can distract people from noticing important details and detract from your message, so remember to include plenty of white space to help your message stand out. The content should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts maintains the consistency and keeps the text readable.
Pay Attention To Colors | Business Stationery Design Advice
Your business stationary should include color to make it stand out. Color is always a powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting. The right color can be extremely powerful, by highlighting an important area or conveying a particular idea. You should go with complementary colors for the paper, as they tend to look best together. So if you go with bright colors in the company logo, you should go with a bright colored paper.
Choose Appropriate Paper | Business Stationery Design Advice
When selecting a particular stock for your business stationery, make sure the stock color or texture fits with your industry. At the end of the day, nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to have a tone of formality and professionalism, you have to go with a thick and glossy option. A potential client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client.
Imagery Can Make Or Break Your Stationery | Business Stationery Design Advice
If you have an appropriate image to include, it can make your stationery items stand out. Good pictures to choose from range from a professional image of yourself, or your products being used to anything else closely aligned with your logo and brand message. However, when it’s time to choose pictures and images, be careful. The logo and the message must stay the main focal point of your stationery items.