Business Stationery Design Essentials | Look Good In Print! 6 Tips For Designing A Business Card And Letterhead That Make A Great Impression
Business Stationery Design Essentials | The purpose of business stationery may have changed considerably, and is no longer just a way to provide potential clients with some basic information about yourself and your business. Your business stationery is a first-hand representation of your company to the public, and as such, it needs to be able to convey the overall company message. Entrepreneurs today are getting more creative in the way they design their stationary, essentially using it as a platform to showcase some personality and creative flair.
Business stationery, such as business cards and letterheads, will oftentimes be the most used marketing communications and business correspondence tools. However, a lot of business owners give them little thought, running off to the closest office supplier where they get a choice of ten templates, generic colors and random fonts. Regardless of how your stationery is used, it’s absolutely vital that you make sure it’s effective. Here’s how to do it without breaking the bank!
Business Stationery Is An Extension Of Your Brand | Business Stationery Design Essentials
Business stationery offers a form of direct representation for your company. In this case, any professional correspondence or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation. So whether it’s your brand’s slogan, your logo or simply the color scheme you’re using throughout your marketing materials, make sure there’s no mistake about the brand behind the stationery items. You’ll also need to ensure consistency. It’s one thing to create a great line of stationery that’s both desirable and functional, but if few of the items make it clear who it is they came from, it’s quite the wasted investment on the whole.
Include The Important Contact Information | Business Stationery Design Essentials
As obvious as it sounds, make sure you always include contact information on your business stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for every stationery item (as some of the items may not be big enough to fit them all on!). Whether it’s nothing more than your email address on a pen or a full list including phone numbers and postal addresses on a calendar or diary, there’s little use in spreading the word around about your brand if you don’t tell the recipient how to get in touch.
Focus On Readability When Choosing The Fonts | Business Stationery Design Essentials
Selecting font styles that are easy to read is vitally important. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. Of course, there will be exceptions to this rule, but generally it is a good idea not to use more than three fonts. The font is one of the most important, and most problematic, aspects of creating great stationery branding, and by limiting the number of fonts, you’ll also be limiting your chances of making a mistake and turning your stationery into a messy clutter of fonts and colors.
Color Can Help You Stand Out | Business Stationery Design Essentials
Color is always a great tool with stationery and other marketing materials – it can instantly grab attention and make the read all that bit more interesting! Think carefully about your branding colors, and how you can include them into the individual stationery designs. Choose complementary colors for your stationery, as they look best together. For example, if you use bright colors in your logo, choose bright colors for your stationery.
Include Plenty Of White Space | Business Stationery Design Essentials
Never be afraid of white space! Even though you may be tempted to fill in every inch of your stationery with text or imagery, this can result in your stationery becoming too cluttered and a reader losing interest quite quickly. White space can help break down areas of your stationery and enable you to form sections and prioritize the area of importance.
Invest In Paper | Business Stationery Design Essentials
It’s important to use only the most premium paper or highest quality material for your professional correspondence. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your potential clients are likely to compare the quality of your business card to the quality of your services. Bad move. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.