Business Stationery Design Guide | Everything You Need To Know About Designing Custom Stationery: 5 Tips For Small Businesses
Business Stationery Design Guide | Just like business cards, business stationery is no longer used just to provide your potential clients with essential contact information. Today, more and more business owners are using custom designed stationery items to portray the image and personality of their businesses and leave a positive first impression. It’s a tactile and personal way to engage your existing and potential clients. Whether it’s handing out a business card at a networking event or special gestures like mailing a hand-written thank you card to a new client, old-fashioned beautiful stationery design is one of the best ways to stand out and grab the attention of your potential clients for all the right reasons.
Even the smallest businesses have realized that branding is vitally important to their success, and portraying a consistent brand image can be that critical difference between success and failure. Although a headed notepaper, business cards and other stationery items may be a relatively minor part of the overall brand, it is vital to get it right, as it is often the first impression potential clients will get of your business. If you’re embarking on a complete rebrand, want to refresh your business stationery or simply want to see the savings you can make when printing stationery items, there are a number of design and print considerations you need to keep in mind.
Reinforce Your Brand | Business Stationery Design Guide
Business stationery offers a form of direct representation for your business. It should be a top priority for most businesses and allows your clients to build up recognition for your logo, design or slogan. In this case, any correspondence or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation. In order to reinforce your brand, everything you’re choosing must have a connection with your logo – fonts, colors and even the size.
Contact Information Is Crucial | Business Stationery Design Guide
As obvious as may sound, make sure you always include contact information on your custom stationery items. You will need to choose the most important contact details for every stationery item, because some of the items may not be large enough to fit them all on. The basics you will wish to include are address, contact telephone numbers, email and website, along with official details such as your company’s registered number and the VAT number, if applicable. There are various different options for placing these elements on the paper, but they are best kept to the top or the bottom of the sheet of paper.
Don’t Skimp On Paper Quality | Business Stationery Design Guide
Make sure your business card looks professional, that there are no typos, everything is up to date and properly printed on good quality paper. However good your inkjet printer, home-made stationery items look just like that and seldom fit the bill. If you hand out a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your clients are likely to compare the quality of the card to the quality of your services. Bad move. Always think quality over quantity and use quality substrates for your custom printing that will portray your business in a professional light.
Find The Right Font Type | Business Stationery Design Guide
While many entrepreneurs will try and stand out from the crowd with their custom stationery items, make sure that you do not choose illegible or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.
Emphasize Your Point With White Space | Business Stationery Design Guide
Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or imagery, this will only result in your stationery becoming too cluttered and your potential clients losing interest quite quickly. Don’t become too obsessed with stuffing in all the information you possibly can. The message is key, and white space can help break down areas of your stationery and allow you to form sections, as well as prioritize the area of importance.
Say It Will Color | Business Stationery Design Guide
Color is an incredibly powerful tool with stationery and other marketing materials – it can grab the attention and make the read all that bit more interesting. The right color can highlight an important area or reinforce a specific idea. Color also signifies quality and value in the reader’s eye, adding to the appeal of your stationery items.