Business Stationery Design Ideas | How To Design Business Stationery That Gets People Talking
Business Stationery Design Ideas | As much as we’d like to say we never judge a book by its cover, it’s simply not true – we all do it, whether we’re meeting someone for the very first time, or we’re actually trying to find a book on Amazon to read. It’s no wonder then that we do it when doing business as well. From the handshake to the clothes you wear, every little detail will affect your first impression. What many business owners forget, however, is that the stationery items you use are a critical part of your first impression as well.
After the meeting with a potential client is over, you’ll shake their hand and hand them a business card. What will the business card say about you and your business? What about the letterhead and the envelopes you’ll use to mail a potential business partner? If you’re hoping to build a memorable brand that portrays you as a reliable and successful business, you’ll need to pay close attention to even the smallest details. To help you set up business stationery that not only communicates your message, but also grabs potential client’s attention and helps you stand out, we gathered some of the most effective tricks we learned from designing stationery packages for small business owners just like you.
What Stationery Items Will You Need? | Business Stationery Design Ideas
Depending on the type and the size of your business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. All these items will be effective only if they portray a consistent and cohesive image of your business.
Research, Don’t Copy | Business Stationery Design Ideas
There’s a difference between looking for inspiration and blatantly ripping off what a competitor is doing. You do want to look what’s already out there, what the standards are for your industry or particular niche, but you’ll also need to find an opening for something new if you’re hoping to stand out. Staying on top of the latest design trends is not the worst idea, but staying true to your brand is much more important. At the end of the day, the last thing you want is to have your business stationery mistaken for the stationery of your competitors.
Decide What Information You’ll Need To Include | Business Stationery Design Ideas
Stationery items will vary not only in purpose, but size as well. For example, you can’t fit the same amount of information on your business card as you can on your website, so you’ll need to ensure you’re including the most appropriate and the most important contact details on each item. There’s a fine line between providing all the important details and cluttering your stationery items. The goal is to provide your potential clients with everything they need to reach you, not overwhelm them with a complete list of the services you’re providing on a business card.
Clean Space Is Vital | Business Stationery Design Ideas
In addition to limiting the information you include on your stationery items, you can also use plenty of white space to turn your stationery items into a powerful communication tool. Think about it – your stationery is essentially just a delivery mechanism you’ll use to communicate your message to your existing and potential clients, which is why you need to ensure the design doesn’t overshadow the message. Remember, using plenty of white space will help you break longer blocks of text into more digestible chunks, and it will also help you emphasize the important elements.
Use Fonts That Are Easy To Read | Business Stationery Design Ideas
Using fonts that are easy to read is an absolute must! While we all have that one complex calligraphic font that we’re absolutely crazy about, it’s best to stick to 2-3 standard fonts for your business stationery. If you use more than that, your stationery will turn into a cluttered mess, and you can best your potential clients will not try too hard to read your contact info. Make it easy for them – use simple, easy to read fonts, and make sure they stand out against the background. Using a light gray font on a white background will not only give your potential clients a headache, but it will make them throw your stationery item away the moment they get it.
Boost The Effectiveness Of Your Stationery | Business Stationery Design Ideas
With the introduction of smartphones and other technological advancements, many business owners no longer invest in business stationery. However, printed stationery items are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your stationery design to boost its effectiveness and add value to it. Besides the added functionality, elements such as QR codes will help your business stationery stand out even from the largest pile.
Don’t Be Afraid Of Using Some Color | Business Stationery Design Ideas
Colors are an incredibly effective tool in design – they can grab the attention of your potential client, emphasize the important elements, and communicate a lot about the nature of your brand. However, just because it can help you stand out, it doesn’t mean you should go overboard. Limit the number of colors to 2-3, and use them sparingly. Remember, you’re not creating a piece of art here, you’re setting up a communication tool.