Business Stationery Design Secrets | Simple Design Tips For Outstanding Business Stationery
Business Stationery Design Secrets | We’ve seen a decline in the popularity of business stationery over the last few years, which, in some ways doesn’t come as a surprise – a lot of business communication is done online nowadays. On the other hand, a well crafted business letter can really grab your potential client’s attention when it lands on their desk. The letter should represent the vision of your business and the nature of your brand, but also be eye-catching and memorable, whether you are selling a product or offering a service.
Often overlooked, and often your Achilles heel as a result, business stationery can be a subtle, yet incredibly effective way of getting your message across and leaving a great impression on your potential clients. Invoices, letterhead, compliment slips and business cards are some of the most vital tools to have in the locker as part of an overall communications strategy. Here are seven key elements that will make your business stationery a powerful marketing tool.
The Right Paper | Business Stationery Design Secrets
The very first impression you make won’t be through the logo, color scheme or the overall design. It will be the feel of the paper as the potential client is removing your letter from the envelope. They will certainly feel the difference between standard photocopier paper and something more expensive, so it is vitally important that you go with something that is professional and upscale. You do not want to communicate the wrong message to existing or potential clients by using stationery that is not up to the standards of your products or services. There are many different paper stocks available today, each with their own characteristics, so make sure you’re using the best paper your budget allows.
Branding | Business Stationery Design Secrets
Custom business stationery can take a variety of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with every stationery item you send out there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel. As your logo is the public face of your business, it should absolutely be visible on every item you are making. Using it will add brand awareness for your business.
Color Scheme | Business Stationery Design Secrets
Many business owners say that if you’ve seen one stationery item, you’ve seen them all, but it doesn’t have to be that way. By being bold in your business stationery design you can make potential clients sit up and take note when they receive your direct mail. Your business stationary should include color to make it stand out. The right color can be incredibly effective by emphasizing an important area or communicating a particular idea. To ensure consistency, usage of your brand’s official colors in your stationery design will solidify your branding.
Clean Space | Business Stationery Design Secrets
Choosing a design that offers elements of clean white space will help your message stand out for all the right reasons. It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible way of contact and even a bunch of testimonials. This is best avoided however as you risk distracting your readers and detracting from your message which is the reason you’re sending out the stationery in the first place!
Information To Include | Business Stationery Design Secrets
As with all forms of communication, your stationery must be first and foremost functional. It’s design should enable easy readability of your company’s important information: name, address, phone number, email address, or other important information (such as registration numbers). You will have to choose the most appropriate and important contact details for every custom stationery item, as some of the items may not be big enough to fit them all on.
Readable Fonts | Business Stationery Design Secrets
Selecting font styles and colors that are easy to read isn’t optional. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. While your font should be easy to read, you should also take your target audience into consideration when designing your stationery. Remember, age, attention span and demographics all play a role in choosing the right font.
Proof Read | Business Stationery Design Secrets
An obvious one, maybe, but ALWAYS proof read your designs before sending them off to print. If there is a typo anywhere on your stationery, you really don’t want it in your phone number or address. Triple check the contact details and then triple check them again. Just one mistake can have grave consequences and portray you as incompetent in the simplest way.