Business Stationery Design Tricks | 6 Secrets To Boost The Effectiveness Of Your Business Stationery
Business Stationery Design Tricks | Business stationery items, such as business cards and letterheads, can often be the most frequently used marketing tools for many businesses, big and small, acting as a first-hand representation of your business to your target audience, as well as your existing clients. As such, they have to be able to convey the nature of your business and your unique identity. However, a lot of business owners give them little thought, running off to the closest printer where they get a choice of a handful of generic templates, colors and fonts.
Despite the world having moved predominantly to electronic means of communication, there’s still so much to be said for the power and appeal of business stationery. It’s a tactile and personal way to connect with your existing and potential clients. Whether you’re handing out business cards at a networking event or mailing a hand-written thank-you card to a new client, old-fashioned beautiful stationery design is a powerful business tool that can move you a little closer to your client’s heart.
Include Relevant Contact Information | Business Stationery Design Tricks
If you want your business stationery to be effective, then you have to make sure you include your contact information, including your company name and address, phone number, email, fax and any other details you feel are important for your potential clients to know. If you are a VAT registered company, be sure to include your VAT number on your business letterheads as well. This not only means you are playing by the rules, but it also gives the client the reassurance that you are a reliable business that can be trusted. You will have to choose the most appropriate and important contact details for every stationery item, however, because some of the items may not be big enough to fit them all on.
Keep It Simple | Business Stationery Design Tricks
It’s important to be creative, but that doesn’t necessarily mean your design has to be complicated. When it comes to your stationery, a simple design will be much more effective, as it isn’t too much to take in and people can clearly associate it with your business. While you may be tempted to pack every inch of your stationery with content, this will result in your stationery becoming too cluttered, making your clients lose interest quite quickly. White space can help break down areas of your stationery and allow you to prioritize the area of importance.
Reinforce Your Brand | Business Stationery Design Tricks
Branding is a top priority for most businesses and allows clients to build up recognition for your business. People are always willing to do business with an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a marketing toll. So whether it’s your brand’s slogan, your logo or simply the color scheme used throughout your marketing materials, make sure there’s no mistake about the brand behind the goods.
Keep It Consistent | Business Stationery Design Tricks
First of all, it’s vitally important you know exactly what kinds of stationery and products you plan to put your name on before going ahead with the actual design process itself. The reason being that what looks great on a coffee mug doesn’t always look nearly as nice on a pen or in the corner of a piece of paper – the key therefore being to create a design, or at least a theme, that’s consistent across the board.
Pay Attention To Paper Quality | Business Stationery Design Tricks
Investing in high-quality paper for your business stationery can make it appear more professional. A client will definitely notice the difference between standard paper and thick, glossy, high-quality stock. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your potential clients are more than likely to compare the quality of your brochure to the quality of the services you’re providing. Bad move.
Adapt For Online Use | Business Stationery Design Tricks
Any stationery designs that you prepare for printing should be versatile enough so that you can adapt them for online use – such as online business cards and letterheads, email template, etc. Keep in mind that all these will need to look the same as your printed versions in order to build up that recognition of your brand.