Business Stationery Designs | Three Reasons Why Marketing Collateral Still Matters
Business Stationery Designs | Designing business stationery is not something every business owner considers an important business decision that needs careful thought and deliberation. However, it is very important, because it not only identifies your small business, but it is also an effective marketing tool. Having consistent business stationery tells clients that you’re legitimate and they’re not just dealing with some Joe Schmo who decided to start a company.
Your custom stationery design is one of the most important parts of your brand identity, because it forms the foundation of you company’s profile in the market place. It does not matter how impressed your client was with you or your product if what you leave them with is a poor reflection on you and your business. Custom stationery demonstrates professionalism and can often attract new clients. When considering business stationery, you should take into consideration the following benefits of creating custom designed professional stationery.
Business stationery makes your company look credible | Business Stationery Designs
Using stationery makes your business look more professional and credible. Establishing trust is an important part of attracting new and keeping exisiting clients. The main purpose of business stationery is to depict the company in a positive and professional manner. The fact that you have your stationery custom-made conveys your long-term investment in your business. In addition, professionally designed stationery may seem like a little thing, but taking the time to do the little things right helps your clients trust that you’ll do the big things right.
Stationery builds brand awareness | Business Stationery Designs
Using stationery for all your company’s communications also helps build your brand. Every time clients open your letters, they immediately see your company’s colors, logo or other graphics that identify your brand. Quality stationery will leave a long lasting impression. It is basically the face of the company. If you just use regular paper, you miss the opportunity to connect your clients to your brand’s visual identity.
Stationery helps with networking | Business Stationery Designs
When corresponding with clients and other businesses, business stationery is the first thing they see. As well, when meeting potential clients for the first time at a meeting or a conference, business cards are the first thing they see from the company. Choosing business stationery that presents your company positively with the image that you want to project sets up an expectation in the minds of your business contacts. It is important to remember that after a company representative gives a business card and leaves, the business card remains with the potential client, so it is important the card depicts the company’s professionalism.
What your business stationery should include | Business Stationery Designs
Because businesses are constantly sending out communications, giving out business cards, and other office related items, it is important that businesses have and use a variety of different types of stationery. This can include custom stationery letterheads, envelopes, business cards, pens, pencils, invoice and compliment slips, brochures, folders, roller stands, contract proposals, quotes and estimates, letters of recommendation, thanks and apology, and more.
One of the best ways to ensure that your business image is consistent across your entire array of office and business stationery is to order it all from the same source. When you source all of your custom business stationery from one supplier, you can be certain of the quality and the consistency of your design across the full spectrum.
Stationery should be consistent | Business Stationery Designs
There is more to a coordinated appearance than just putting your logo on everything. Every design element of every piece of stationery should be coordinated to present a polished image that is unmistakably your own. That means that all of your stationery, from business cards to invoices to executive correspondence cards carries common design elements. You should keep colors, fonts, sizes and typefaces consistent across all of your business papers.
What impression do you want to convey about your brand? Choose bright, clear colors and rounded fonts, smooth surfaced papers and glossy finishes in order for your company to appear youthful, creative and hip. Blue and gray, however, are colors that ooze tradition. Stationery in soft gray or blue, or pure white, engraved black type and crisp fonts will convey authority and tradition.