Business Stationery Guide | Look Good In Print! Design Tips For Business Stationery That Wows!
Business Stationery Guide | There’s no denying the fact that we’re working in pretty much paperless offices (and thank God for that!), but there’s still so much left to be said about print. No matter how advanced and accessible technology is, printed business stationery is still the backbone of professional correspondence. And it’s not just the world of business that loves print – despite having tablets and eBook readers, most of us still prefer kicking back with a good old hard copy of a book and a hot cup of coffee.
In a world where most of the communication takes place online, having beautiful, professionally designed stationery for business correspondence will help you leave a memorable impression, stand out from the crowd and elevate your business above your competitors. If done right, no one will be able to resist holding on to an appealing piece of stationery, and we’ve gathered some of the most important design tips we learned designing stationery for our clients that will help you create items that will wow your potential clients and boost your business.
Make It Your Own | Business Stationery Guide
No, don’t put your perfume on your business cards before handing them out, that would be just awkward. However, what you can do is incorporate elements of your brand in each and every stationery item. At the end of the day, branding is a top priority for most businesses because it enables clients to build up recognition. So, what can you do to boost brand awareness using your stationery? Slap your logo on everything, and clearly define the color scheme you’re going to use throughout your materials, both online and off.
Personalized business stationery can take a number of forms – business cards, thank you cards, compliments slips, calendars, letterheads, brochures, pens, and even mouse mats and mugs – the list goes on and on, and it depends solely on the needs of your business. However, there should be the same consistency throughout with the visual design with each printed material, tying in your stationery with the same look and feel.
Call Me Maybe? | Business Stationery Guide
Whether you’re handing out a business card, or mailing out a letter on a personalized letterhead, you’ll want to make sure you’ve included the most important contact details. Sure, it may sound like common sense, but you’d be surprised how many business owners use inadequate stationery items, never getting the most out of their investment. Keep in mind, though, that each stationery item is different size, so you won’t be able to fit all of the details on each.
What’s most important? The name of your business should definitely be there, as well as your name, phone number and email address. You’ll also want to include relevant social media links if you use social networks to engage your potential clients and promote the products or the services you’re providing. And lastly, if you’re a VAT registered company, you’ll want to include your VAT number on your business letterheads.
Ensure Readability | Business Stationery Guide
Your stationery will be the delivery mechanism for your message, which means you’ll want to make sure everything is easy to read. Your potential clients will be looking for text that is easy on the eye, one that can communicate information clearly and efficiently, which is why you’ll want to stick to simple and easy to read fonts. You’ll also need to pay attention to the font size. While you may be tempted to shrink down the text to fit more information, try not to go below 8pts for the font size, and use a color that will make your text stand out against the background. Using tiny light gray fonts on a white paper is pretty useless and will turn your stationery into a wasted investment.
Play With Colors And White Space | Business Stationery Guide
Color is always a great tool with stationery and other marketing materials – it can help you grab attention and make the read all that bit more interesting! Find a way to use your branding colors in every stationery item to ensure consistency and boost brand awareness. However, don’t go overboard – the more color you use, the more expensive printing will be, not to mention that using too many colors will only make your stationery appear cluttered.
While you do want to use color to give your stationery items that extra punch, you’ll need to keep in mind that white space plays an important role as well. It doesn’t necessarily have to be white – it’s just a generic term for empty space in design that helps break long chunks of text into digestible pieces and emphasize important elements. Remember, the message you’re trying to convey using stationery should be the center of attention, not cluttered, flashy design, so include plenty of white space, especially around important elements.
Invest In Good Paper | Business Stationery Guide
Many business owners accept the fact that they still need business stationery, but then decide to cheat the system and cut corners by investing in cheaper paper. Don’t do that… just don’t! Just like no one likes a limp handshake, no one likes a limp business card or some other piece of stationery that gets dented or torn easily. Thicker paper tends to feel more luxurious, which will help you leave an impression of a reliable and established enterprise. No one has to know you’re doing your taxes in your pajamas while eating ice cream straight from the tub just based on your stationery!