Business Website Design Advice | Build A Killer Website! 6 Strategies To Create A Website That Wows
Business Website Design Advice | A website is one of the most effective weapons that small and midsize business owners have in their arsenal. Your website will often be the first contact potential clients have with you and your business. That means it’s a make-or-break chance to turn a new visitor into a paying client down the road. Acting as a 24/7 digital storefront, a well-designed small business website gives visitors information about the business, a place to purchase products, and a unique landing spot for links on social media.
Many small business owners hire web design professionals to design websites for them, but even if you choose someone else to bring your idea to life, knowing what you want ahead of time will help ensure the final product looks stunning and accomplishes its goals. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?
Simple Is Better | Business Website Design Advice
It has been proven time and time again that people don’t like websites that have too much clutter or require too much clicking to find information. Much like a well-organized shop, a clean and clear website design enables visitors to relax and enables them to locate what they are looking for. If you don’t answer a visitor’s needs right away, he or she will click “back” and leave your website. Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional.
Keep It Current | Business Website Design Advice
Having tons of content is great – but if it is all three years old it´s not going to appear like your website is much of a priority. The search engines actually keep track of this. They monitor how often your website changes as they visit it for indexing. You don’t want visitors to see outdated content either, and think your business isn’t active anymore, which could drastically affect your bottom line. Your website is your company’s face to the world, so make sure it shows that your business is up to date on industry trends and is actively engaged by regularly creating new content.
Make Sure It Looks Good | Business Website Design Advice
Images are a vitally important element of your website. Getting people to have an emotional connection with your business is a key factor in securing long-term sales. Imagery appeals to the emotional side of the brain and can be seen as much more effective than long blocks of text. Something real, human and effective will always help this. If you are selling something that has a visual representation – then professional looking photography is absolutely pivotal. Even a multi-million dollar resort will not look good if the photographs are amateurish.
Make It Quick | Business Website Design Advice
Consider factors like how long it takes your website to load. Elements like large images or video affect loading time. Loading time will influence whether visitors stay on your website, make purchases on it and whether they return. Optimized graphics, video and audio give a website the necessary speed it needs to load quickly. Users don’t want to wait for slow content to download; they need their information quickly and without delay.
Readability Matters | Business Website Design Advice
Make sure your choice of font and font size are focused on readability rather than just visual appeal. There is no reason to have website if the copy is in a tiny font. If a website isn’t easy to read, there’s no reason for your audience to stick around for the additional effort. Remember that people with different levels of vision could be viewing your page and aim to be as inclusive as possible. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. Some large-scaled fonts may read well on a computer screen, but not scale or render well on mobile, losing the desired look and feel.
Optimize Your Calls To Action | Business Website Design Advice
Everything on your company’s website should be designed around your “funnel.” That is, the path a visitor takes from the home page (or a landing page) to eventually converting to a paying client or subscriber. Look at any successful eCommerce or service provider website and you will see they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best call to action buttons clarify what you are offering as opposed to forcing people to figure it out on their own.