Business Website Design Tips | Little-Known Tricks For Higher-Quality Content And Landing Pages
Business Website Design Tips | Most people decide whether to stay on or leave a website in the first few seconds. If you want your visitors to stay longer and read your content, your website has to leave a great first impression. The design has to bring functionality to life and showcase your content at the same time, all while supporting your marketing and communications goals. Your website has to look elegant, be easy to navigate, and show off useful, interesting, and informative content. By focusing on these three things, you can design a much more effective website that will attract more potential clients.
Your website needs to catch and hold the visitor’s attention, and then prompt an action, be it in the form of a sale, comments on a forum, or sharing via social media platforms. In order to achieve this, you need something that will inspire your target audience, and convey the right image for your brand. But how exactly do you achieve this?
Less Is Still More | Business Website Design Tips
Forget what you’ve been told about the latest trending design styles – the timeless principles of design are as useful today as they’ve ever been. Website simplicity is a vital element in showcasing your most important calls-to-action, and keeping your website visitors focused on what matters the most – your work. Don’t use flashing animations, auto-playing sounds, or scrolling text. All you need are high-quality images, and simple text, with a few links and a few buttons to navigate to other pages on your website. Keep these elements well balanced throughout your website in order to keep the design simple.
Don’t Forget The White Space | Business Website Design Tips
Create enough space between your paragraphs and images so the visitor has space to breathe, and is more able to absorb all of the features your website and company have to offer. Too much text can be a bit tiring. However, you need to keep in mind that text is necessary, so make sure to break it up with larger subheadings and keep paragraphs legible. You should also consider using icons or images as alternative ways to communicate your less important points.
Function And Navigation | Business Website Design Tips
By far the most crucial goal of good website design is to make sure everything works the way it should, and that visitors will be able to see where they need to go easily. Remember that a potential client will judge your whole business on your website, and that if links and tabs don’t work, they are going to assume that your business is equally unreliable. Put some real thought into your website’s layout. Make sure all important sections are prominently listed, and link as many pages as you can into the main navigation bar, instead of having sub-pages from pages.
Pick A Color Palette And Stick To It | Business Website Design Tips
When it comes to choosing a color palette, the key is to pick it and stick to it. Consistency is everything when it comes to creating a cohesive website. Use complementary colors that make your text readable. Clashing colors such as red text on a blue background make text too hard to read and turn off visitors. Black text on a white background is still the most effective way to present text. The right contrast can make the difference between users clicking where you want them to go or navigating away from your website altogether.
Use Short, Simple Copywriting | Business Website Design Tips
Once you have the look, feel and functional elements of your website correct, you can focus on the actual content. It’s useless having a beautiful, fast website that is full of nonsense. If your primary business is offline, simply present enough clear, concise information to get potential clients to call or email. If you sell your products or services online, provide complete information to give clients the confidence to click and buy. Reading from a computer screen tires the eyes. People read 25% slower on the internet than they read print material. That’s why web content should be 50% shorter than print.
Use Headings to Break Up Long Articles | Business Website Design Tips
This is another effective way to break up and organize text. Again, subheadings and headings will make it easier for your visitors to quickly find the information that’s most useful to them. When we look at a website, we tend to see it not as a whole, but rather as separate chunks of information. We tend to read in blocks, going directly to items that seem to match what we’re actively looking for.