Business Website Design Tricks | Easy Design Tricks That Will Lift Your Web Sales
Business Website Design Tricks | The best thing about the internet is that it levels the playing field for small and large businesses alike. Even though you may be a small company of just 5 employees or even less, if you manage to build the right image for your company, you can land more clients through your website. However, getting potential clients to your online doorstep is only the first step of the battle to win them over. It sounds like a monumental uphill struggle, but keep in mind that every journey consists of smaller steps.
Conversion rate optimization is the quickest, simplest, most cost effective way to boost your website’s effect on your revenues. Even the smallest of companies can benefit from improved conversion rates. But where do you start? What should you do? And what pitfalls should you watch out for? Here are six conversion optimization tips to help you get started.
What Is Conversion Optimization? | Business Website Design Tricks
Conversion optimization, sometimes referred to as conversion rate optimization or CRO, is the process of improving the percentage of website visitors who complete a desired action on your website. This action might be filling out a form, signing up for a newsletter, a service or, buying a product. Conversion rate optimization is all about finding out why visitors aren’t converting into paying clients, and fixing it. It sounds obvious, but a lot of people forget it – and they leave a ton of money on the table as a result.
Have A Website That Converts! | Business Website Design Tricks
Effective web design is eye-catching, engaging, and drives your intended actions. It’s a crucial part of any online marketing strategy, so your website should be updated every 3 years or so. If your website is feels generic, or looks outdated, this should be addressed first and foremost. Making a website visually appealing is the first step, and building an effective conversion path is the next. Make sure your web designer understands the importance of designing a website that helps you accomplish your business goals.
Load Time Can Make Or Break Your Campaign! | Business Website Design Tricks
Every element of your website should be optimized to load as quickly as possible. A review of your file sizes, code structure and links to third-party support files helps you identify elements that are slowing your visitor down. You’ve got about 5 seconds to attract and draw in your potential client. If your page doesn’t load immediately, your visitor will leave to other pages – maybe even your competitor’s! The technical side is often overlooked, but it might be the reason your marketing is failing.
Structure Your Navigation. | Business Website Design Tricks
On far too many websites, the site navigation is cluttered and unorganized, and it doesn’t help drive potential clients to the pages that will give them the information they need, and help them make the purchase. One of the biggest mistakes people make is building website navigation that links to just about every page on the website. That’s far too many options, and it could confuse your visitors!
Update CTAs! | Business Website Design Tricks
We can’t stress this enough: your call to action must be visible and clear. Calls-to-action (CTA) are phrases commonly found in links, buttons and headlines that are used to provoke an action from your website visitors. If you want your website visitor to do something, then use calls-to-action on your web pages. Everything should be either subordinate to – or supportive of – elements that enable visitors to take the action you want them to.
Updating CTA designs can definitely improve dropping click-through rates, but it won’t do much if the offer you’re promoting is outdated itself. Just like designs, offers have the tendency to get stale, too, and for a number of reasons.
Reduce Friction! | Business Website Design Tricks
How friction-less is your website’s conversion process? There are quite a few distracting, annoying, and confusing obstacles that can prevent your website visitors from converting to paying clinets. Remove friction from your checkout process with forms that are carefully designed and well-built. When it comes to web forms, the simpler you can make them, the better. One column forms are more user-friendly and tend to convert at a higher rate than forms with two, three or more columns. Make sure that your checkout process includes as few steps as possible. Every click that visitors are forced to make creates an opportunity for them to flee.