Business Website Design | Six Quick Design Tips To Take Your Website To The Next Level
Business Website Design | Your website is usually the first interaction potential clients have with your business. That means it’s a make-or-break opportunity to turn a new visitor into a customer down the road. Your website is arguably the most important element of your small business, especially for websites that sell products or services only online. However, even brick-and-mortar stores can profit from having a website that showcases their inventories and helps potential clients find their locations.
Whether you’re designing your own website from scratch, or hiring a web design company to create your website, you’ll need to end up in the same place: with a website that performs for your business. Want to get people to stay on your website longer and click on or buy stuff? Follow these simple business website design tips.
The 5 second rule | Business Website Design
Remember that you have just five seconds to explain your value proposition to visitors when they enter your website. People are impatient when browsing websites, and slow load times can have great effect on getting people to buy your products or services. If your website design is graphically intense, you need to make sure you’ll have the hardware infrastructure and bandwidth to support the designs. The back button is the most widely used button on the internet. If you don’t answer a potential client’s needs right away, they will click “back” and exit your site.
Keep the design simple and unique | Business Website Design
It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to find information. Much like a well-organized shop, a clean and clear website design allows customers to relax, and locate what they are looking for.
Your website represents your brand. If you use an off-the-shelf template and your website looks like thousands of other sites on the internet, you’ll miss a chance to create a unique impression. Why would a potential client remember your website, when they have seen dozens of other pages that look just like yours?
Display the right links | Business Website Design
Although it’s smart to keep your homepage simple, you’ll still need to include the links to relevant information. A good rule of thumb is: about, product, news. In other words, people need to know what your business is all about, how they can participate and what’s current. There has been a lot of talk about link exchanges – people linking to other websites merely to gain a higher rank. If you are going to link to someone and ask them to link back to you – ask yourself: is it relevant to my business?
Don’t make me think | Business Website Design
User experience is the key to any good web design. Visitors should be able to navigate throughout your website without running into dead ends that make them navigate away from your website. If potential clients can’t find your products or services, how are they supposed to buy them? Creating a website that is easy to navigate will encourage visitors to stay on your website longer.
Optimize your website for search engines | Business Website Design
Always bear search engine optimization (SEO) in mind as you design. Photos and splashy graphics may look nice, but likely won’t be read by search engines. Search engine optimization and search engine marketing are highly specialized fields and may require some time to learn. But SEO campaigns can provide great leverage to small businesses, and, as a result, should not be ignored. Take note of the terms you want to rank for and use them in the appropriate title tags and URLs to help your website rank more highly on search result pages, and to help your website generate non-branded organic traffic that leads to new sales.
Put multimedia to work for your business | Business Website Design
Today’s internet is accessible to users at blistering speeds beyond the wildest dreams of the web of 25 years ago. One of the best ways to take advantage of this new speed is to use images and videos. Remember that website visitors can sniff out generic images in a second – and they’ll be left with a generic impression of your company. Your company isn’t generic. So prove it to your visitors with a creative portfolio of your best work. Many small business owners use professional photos to highlight what they are selling. This may be the closest a potential customer gets to your product before they decide to buy – or not to buy.